Marketing Copywriter

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of Marketing Messaging Quality - ensure messaging consistency across all marketing channels, uphold clarity and discipline in communicating the company’s value, and assist in refining the terminology used to portray our platform and its capabilities.

• Develop a Comprehensive Understanding of the BIS Platform - to write accurate and credible marketing copy, the copywriter must cultivate a solid understanding of the BIS platform's functionality.

• Create and Refine Marketing Content - produce and enhance copy for a diverse range of marketing initiatives, including website pages and landing pages, digital advertising campaigns, buyer guides and marketing assets, campaign messaging and promotional materials, video scripts, product marketing content, and email campaigns and communications.

• Understand the Customer Base - craft messaging that resonates with various customer types, accommodates differing levels of buyer sophistication, and reflects the various stages of the purchasing process.

• Collaborate Across Marketing Channels - contribute copy and messaging for digital marketing campaigns, website content, SEO and AEO-driven content initiatives, marketing guides, downloadable assets, and product-focused marketing materials.

• Utilize AI as a Professional Tool - employ AI tools to aid in research and content development, and enhance AI-assisted drafts into high-quality marketing copy.

⛳️ Requirements

• Possess 1+ years of professional experience in marketing copywriting.

• Demonstrate a strong capability to convert complex systems into clear messaging.

• Exhibit excellent judgment regarding tone, clarity, and positioning.

• Ability to write swiftly without compromising quality.

• Excel in a fast-paced marketing environment.

• Have experience incorporating AI tools into modern content workflows.

• Comfortable with receiving feedback and iterating quickly, leading to reduced revision cycles over time.

• Display humility, eagerness to learn, and a willingness to ask questions for clarity when necessary.

• Be motivated by the challenge of simplifying complex products for better understanding.

🏝️ Benefits

• Employee Stock Ownership Plan (ESOP).

• Comprehensive medical, dental, and vision coverage.

• Life insurance and disability insurance.

• Health spending account.

• Flexible working hours.

• On-the-job training and opportunities for growth.