Marketing Coordinator

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Direct and oversee SGA's marketing operations, ensuring the independent implementation and execution of strategic objectives.

• Collaborate continuously with strategic marketing partners and consultancies to enhance the company’s deliverables.

• Manage the departmental budget, focusing on achieving the best ROI (Return on Investment) for campaigns and initiatives.

• Spearhead the creation, organization, and publication of customer success stories/case studies, transforming intricate technical deliverables into engaging commercial-impact narratives and social proof of authority.

• Establish and manage brand positioning strategies on social media, concentrating on enhancing SGA’s authority in the B2B technology sector (Cloud, Cybersecurity, and AI).

• Supervise the development, content, and optimization of SGA’s corporate website.

• Plan, structure, and coordinate the execution of corporate events, forums, and brand activations (both physical and digital) aimed at attracting and engaging mid-market and enterprise clients.

• Create and implement digital relationship journeys, email marketing campaigns, and lead-nurturing strategies for corporate leads.

• Leverage SGA’s CRM data to conduct market intelligence analyses, mapping customer profiles, identifying consumption trends, and providing the commercial team with strategic insights.

• Track and evaluate department KPIs (MQLs, customer acquisition cost, engagement, traffic), translating metrics into actionable plans.

⛳️ Requirements

• Demonstrated experience in senior coordination or marketing management positions, ideally within the B2B technology sector or complex services.

• Generalist profile with hands-on expertise in the following areas: Content Marketing (emphasizing case studies/customer success stories), Corporate Events, Email Marketing, Social Media, and SEO/Website.

• Strong data orientation: practical experience in extracting, analyzing, and making data-driven decisions based on CRM data (Salesforce, HubSpot, or similar).

• Capability to lead projects and collaboratively align expectations with external strategic partners.

• Outstanding verbal and written communication skills for creating and reviewing high-impact institutional materials.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Engaging work environment with a focus on innovation and teamwork.