Marketing Coordinator

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Visual Content Creation: Develop on-brand visual materials such as social media graphics, presentation decks, and promotional assets utilizing tools like Canva AI.

• Campaign Production Assistance: Aid in the tactical elements of demand generation campaigns, encompassing landing pages, forms, email distributions, and promotional materials, ensuring a seamless pathway from interest to lead capture for each campaign.

• Social Media Management: Oversee the social media publishing schedule for Newfire, organizing posts across various platforms, generating graphics via AI-enhanced design tools, and producing short-form video content that boosts traffic and engagement with target audiences.

• Event & Webinar Coordination: Deliver comprehensive logistical support for webinars, trade shows, and other marketing events, which includes managing registration, preparing promotional materials, and conducting timely follow-ups post-event that guide attendees and interested prospects to the sales team.

• Lead & Data Management: Assist with HubSpot data entry, list creation, and maintenance of contact records to ensure leads are accurately captured and ready for follow-up.

• Administrative Assistance: Keep the marketing calendar updated, manage project tasks, and provide the operational support necessary for the team to remain on track.

• Reporting Assistance: Compile data related to campaign, event, and social performance, including lead volume and source tracking, to facilitate regular reporting on effective strategies.

⛳️ Requirements

• 1-3 years of experience in a marketing, communications, or content production position, preferably within an agency or a dynamic marketing team.

• Proven capability to juggle multiple tasks simultaneously, adhere to strict deadlines, and maintain a keen attention to detail.

• Familiarity with demand generation or lead-driven marketing, with insight into how campaign assets and follow-up sequences collaborate to capture and convert interest.

• Practical experience in creating visual content using design platforms such as Canva or similar tools.

• Comfort with social media scheduling and publishing tools, along with a basic understanding of best practices specific to platforms like LinkedIn and others.

• Enthusiasm for the commercial aspects of marketing and a readiness to learn how leads, opportunities, and bookings progress through the sales funnel.

• Strong organizational abilities with experience managing shared calendars, tracking deliverables, and providing updates on progress.

• A proactive self-starter mindset with the capability to follow briefs independently and raise questions promptly to avoid impacting deadlines.

• Excellent written communication skills with a focus on style and brand consistency.

• Experience in supporting lead capture mechanisms such as forms, gated content, and email nurturing sequences.

• Basic knowledge of CRM or marketing automation fundamentals, including list management and campaign tracking.

• Familiarity with AI-driven content and video tools like Canva AI, Invideo, or Jasper.

• Experience in providing logistical support for webinars, trade shows, or virtual events aimed at lead generation.

• Hands-on experience with HubSpot, Slack, and Google Workspace.

🏝️ Benefits

• Medical, dental & vision coverage

• Health spending accounts

• Voluntary benefits

• Leave of absence policies

• Employee Assistance Program

• 401(k) program with employer contribution

• Flexible work schedules and time-off policy

• Company equipment provided for all new full-time US-based remote employees