Marketing Coordinator

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Assist in implementing the comprehensive marketing strategy for the Path to Purchase Institute's media and events.

• Carry out campaigns and initiatives aimed at enhancing brand and product recognition among customers, members, sponsors, and prospects.

• Create and launch marketing campaigns for various B2B events and awards within the US commerce marketing sector.

• Oversee the event website and offer registration assistance to participants.

• Execute campaigns through multiple channels, including email, programmatic advertising, social media, and beyond.

• Plan and manage marketing campaigns focused on membership growth and retention throughout the year.

⛳️ Requirements

• A minimum of 2 years of B2B marketing experience.

• Experience in sales marketing.

• Preferred background in event/webinar management within retail and CPG markets.

• Familiarity with membership marketing is an advantage.

• C1 level English proficiency.

• Must have previous experience working for a company located in the United States or Canada.

• Bachelor's degree in marketing or comparable experience.

• Strong marketing copywriting abilities with meticulous attention to detail.

• Proficient in marketing data and ESPs, ideally Marketo.

• Required experience with Canva or Adobe Suite.

• Preferred proficiency in marketing platforms such as Stripo, Hootsuite or Buffer, Swoogo, LinkedIn Ads, and Google Ads.

🏝️ Benefits

• Health, dental, and vision insurance.

• Life and disability coverage.

• Generous Paid Time Off (PTO).

• Employee Assistance Program (EAP).

• 401(k) plan.

• Wellness options including HSA/FSA.

• Well-being program.

• Various optional coverages.