Strategic Industry Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and take ownership of the marketing strategy for seven key industry verticals, encompassing market sizing, segmentation, and competitive positioning.

• Perform continuous market research to uncover trends, buyer personas, pain points, and competitive dynamics within targeted industries.

• Collaborate with Product and Sales leadership to ensure marketing priorities are in sync with the product roadmap and revenue objectives.

• Create annual and quarterly industry marketing plans that include clear goals, KPIs, and budget allocations.

• Generate and manage the production of industry-specific content such as white papers, case studies, solution briefs, webinars, blog posts, and executive presentations.

• Develop persuasive value propositions and messaging frameworks customized for each vertical and stage of the buyer journey.

• Establish and manage relationships with industry analysts, influencers, and media to enhance brand visibility.

• Represent the company at industry conferences, speaking engagements, and roundtable discussions.

• Design and implement integrated marketing campaigns across digital, email, events, and paid channels to create a qualified pipeline within target verticals.

• Work alongside the Demand Generation team to enhance campaign performance, conversion rates, and cost per lead.

• Collaborate with the Strategic Sales team to create account-based marketing (ABM) programs aimed at high-value accounts.

• Track, analyze, and report on campaign ROI and pipeline influence metrics.

• Act as the marketing center of excellence for assigned verticals, providing guidance to internal stakeholders on market dynamics and buyer behavior.

• Coordinate closely with Product Marketing, Growth, PR, and Events teams to ensure cohesive and integrated messaging.

• Manage relationships with agency partners, freelancers, and vendors supporting industry marketing efforts.

⛳️ Requirements

• 10+ years of experience in the Industrial Automation sector, with a robust technical, commercial, and marketing background.

• Bachelor’s degree in Marketing, Business, Engineering, Communications, or a related field.

• 3+ years of B2B marketing experience, focusing on product, industry, vertical, or segment marketing.

• Demonstrated success in developing and implementing marketing strategies that effectively drive pipeline and revenue.

• Strong background in content marketing with the ability to translate complex subjects into clear, engaging narratives that motivate action.

• Proficient in CRM and marketing automation platforms (e.g., D365 CRM, Salesforce, HubSpot, Marketo).

• Exceptional written and verbal communication skills, including the ability to present at the executive level.

• Proven strategic thinking capabilities with the ability to craft plans aligned with business goals and market opportunities.

• Strong customer orientation with a comprehensive understanding of buyer needs and the ability to create programs that provide value.

• Data-driven approach, utilizing metrics and insights to inform decisions and enhance performance.

• Established ability to influence and align cross-functional teams across Product, Sales, and Marketing.

• Outstanding storytelling abilities, with the skill to create clear, distinct messaging tailored to various industries and buyer stages.

• Results-driven with a strong inclination for action; capable of thriving in a dynamic environment, iterating swiftly, and achieving measurable results.

• Preferred: Experience with data analytics and visualization tools (e.g., Tableau, Google Analytics, Looker) to aid in performance tracking and insights-driven decision-making.

• Proven experience in building and nurturing relationships with industry analysts, influencers, and external partners to boost market presence and credibility.

🏝️ Benefits

• Generous Paid Time Off + 12 Paid Holidays

• Employer paid High-Deductible Medical plan, Dental, and Vision for Employee + Family!

• 401(k) with up to 6% employer match

• Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability

• Elective Benefits: Accident, Critical Illness, Indemnity, and Pet Insurance

• Professional Development Opportunities