Marketing Coordinator

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize and implement B2B marketing campaigns that emphasize demand generation, account-based marketing (ABM), and overall growth.

• Collaborate with Product and Sales teams to craft positioning, messaging, and content for the Conviso Platform.

• Oversee acquisition channels such as LinkedIn Ads, Google Ads, CRM, and landing pages, while tracking performance and conversion metrics.

• Work alongside Sales to identify target accounts, develop ABM strategies, establish qualification processes, and generate pipeline.

• Enhance Product-Led Growth (PLG) initiatives by bridging Marketing, Product, and Sales throughout the customer journey.

• Coordinate with agencies, freelancers, partners, and other vendors engaged in Marketing efforts.

• Organize and manage events, co-marketing activities, and initiatives with partners.

• Evaluate campaign metrics, attribution, and results, transforming data into actionable insights.

• Aid in Conviso’s internationalization strategy by tailoring positioning and campaigns for various markets.

• Engage strategically and practically, actively participating in the development and execution of initiatives.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related discipline.

• Over 5 years of experience in B2B Marketing, ideally within technology, SaaS, or security sectors, with a background in Product Marketing.

• Practical experience with ABM, demand generation, and the B2B sales cycle.

• Familiarity with HubSpot, LinkedIn Ads, and Google Ads.

• Understanding of funnel metrics, attribution, and pipeline generation.

• Experience in managing collaborations with agencies, freelancers, and partners.

• Proven ability to develop positioning, messaging, content, and marketing campaigns.

• Strong collaboration with Sales and Product teams, emphasizing business outcomes.

• Awareness of Product-Led Growth (PLG) and channel traction strategies.

• Creative, analytical, organized, and proactive, possessing excellent written and verbal communication skills.

• Proficiency in English and Spanish.

• Preferred: Prior experience in AppSec, cybersecurity, or with products targeted at CISOs and CTOs.

• Preferred: Background in regulated industries or markets, such as financial services, fintech, and healthcare.

• Preferred: Experience with partner programs and co-marketing efforts.

• Preferred: Familiarity with Webflow and conversion testing methodologies.

• Preferred: Experience integrating Artificial Intelligence into daily Marketing operations.

• Preferred: Knowledge of methodologies such as Winning by Design and Sales as a Science.

• Preferred: Advanced degree, MBA, or certifications in Digital Marketing, ABM, or HubSpot.

• Preferred: Experience in growth environments and the internationalization of SaaS products.

🏝️ Benefits

• Monthly meal allowance of R$1,000, provided through the Flash multi-benefit card, with a minimal fee of R$1 per month.

• Monthly anywhere-office allowance of R$100.

• Monthly equipment allowance of R$300.

• SulAmérica health and dental insurance coverage for you and your family, with no deductions from payroll.

• Flash Care plan dedicated to mental health and primary healthcare services.

• Life insurance coverage.

• Access to Wellhub (Gympass) and TotalPass.

• Enrollment in the Unico Skill platform to foster your professional growth and ongoing development.

• Reimbursement of 70% for training and certification expenses.

• Employee Referral Program: Meu Amigo Vale Ouro.

• Program for Top Performer’s children.

• Birthday day off.

• Moving day off.

• Time off allocated for pet care.

• A focus on quality of life with 100% remote work options—an anywhere office, indeed.