Marketing Content Associate

This is a fully remote position, open to applicants in New York.

📋 Description

• Acquire a thorough understanding of all aspects of business processes to develop content focused on customer engagement.

• Formulate and implement extensive marketing content strategies that align with the company's objectives.

• Generate posts, social media content, campaigns, email marketing, and promotional materials.

• Spearhead content generation that supports brand strategy and maintains consistent messaging across all platforms.

• Manage and create content for digital marketing campaigns, including SEO/SEM, paid media, email marketing, and website performance initiatives.

• Conduct and oversee research on market trends, customer behavior, competitive activities, and opportunities for growth.

• Develop content for public relations opportunities, speaking engagements, and partnerships.

• Contribute to UtiliSave’s market presence and thought leadership initiatives.

• Monitor content performance testing results and refine content based on effectiveness.

• Act as a brand steward for all written and produced internal and external communications.

⛳️ Requirements

• Must reside in the United States in a state with a maximum one (1) hour time difference from Eastern Standard Time.

• Must be legally authorized to work permanently in the US as either a US Citizen or an active Green Card holder.

• A suitable work environment with reliable internet connectivity during all working hours, free from distractions.

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.

• Minimum of 3+ years of experience in content creation.

• Extensive knowledge of digital marketing, paid media, SEO/SEM, and performance analytics.

• Exceptional verbal and written communication skills.

• Familiarity with AI-assisted writing tools such as Claude, ChatGPT, Jasper, or similar platforms.

• Experience writing for B2B audiences, including case studies, white papers, and thought leadership content.

• A portfolio or writing samples are required.

• Proficiency in graphic design tools such as Canva, Photoshop, and video editing software.

• Experience with marketing automation platforms like Replay.io, HubSpot, Mailchimp, or similar tools.

• Knowledge of website management using WordPress, Squarespace, and Wix.

• Capability to handle multiple projects and prioritize tasks effectively.

• Ability to work under tight deadlines.

• Skill in independently resolving issues and thinking creatively.

• Proficient in communicating with all organizational levels.

🏝️ Benefits

• Comprehensive health benefits.

• Dental insurance.

• Vision coverage.

• 401K plan with company matching.

• Initial 3 weeks of paid time off.

• 11 paid holidays.

• Potential for salary increase upon successful demonstration of proficiency in the core skills relevant to the assigned group.