Marketing Cloud Specialist – Salesforce

📋 Description

• Collaborate with top healthcare organizations to enhance value through strategic technology deployments, data utilization, and change management initiatives.

• Act as the technical lead on Marketing Cloud implementation projects, partnering with Lead Consultants and Architects.

• Oversee platform-level construction and configuration, manage daily support for Managed Services accounts, and handle ongoing requests and platform upkeep with minimal supervision.

• Create, test, and launch email campaigns, journeys, automations, and audience segments within Salesforce Marketing Cloud.

⛳️ Requirements

• A minimum of 3 years of practical experience with Salesforce Marketing Cloud, showcasing the capability to independently manage campaign execution and platform setup.

• Expertise in essential Marketing Cloud studios: Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.

• Proficient in AMPscript, SSJS, and SQL for creating dynamic content, executing data extension queries, and automation logic.

• Familiarity with Marketing Cloud Connect and integration patterns with Salesforce CRM.

• Knowledge of data extension management, audience segmentation, and best practices for subscriber lifecycle.

• Understanding of email deliverability, compliance with CAN-SPAM/CASL regulations, and management of sender reputation.

• Active Salesforce certification is required: either Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator at a minimum.

• Experience in managing client-facing support engagements, which includes ticket triage, adherence to SLAs, and communication with stakeholders.

• Capacity to work autonomously, prioritize tasks across multiple accounts, and function with minimal daily supervision.

• Excellent written communication skills; capable of leading client calls and providing status updates without senior support.

• Additional Marketing Cloud certifications are highly preferred (e.g., Marketing Cloud Consultant, Marketing Cloud Developer).

• Experience in supporting clients within the Health & Life Sciences sector, including knowledge of HIPAA data handling requirements.

• Exposure to Marketing Cloud Intelligence (Datorama) for reporting and analytics across channels.

• Familiarity with Salesforce Health Cloud or Service Cloud in relation to Marketing Cloud integration use cases.

• Experience with managed services or consulting models based on retainers.

• Comfort with Agile/Scrum environments and utilizing project management tools (e.g., Jira, ClickUp, Salesforce cases).

• Previous experience at a Salesforce consulting partner or systems integrator.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and continuing education.

• Collaborative and innovative work environment.