Marketing Cloud Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the subject matter authority for Salesforce Marketing Cloud (SFMC) projects.

• Offer strategic insights on Salesforce Marketing Cloud architecture, functionalities, and best practices in alignment with business goals.

• Collaborate with stakeholders to establish customer engagement strategies, campaign roadmaps, and automation frameworks.

• Engage in planning sessions, project evaluations, and client meetings as the key SFMC expert.

• Configure, manage, and enhance Salesforce Marketing Cloud components.

• - Email Studio

• - Mobile Studio

• - Social Studio

• - Web Studio / CloudPages

• - Journey Builder

• - Automation Studio

• - Contact Builder and Data Designer

• Create and oversee Data Extensions, SQL queries, segmentation logic, and automation workflows.

• Set up triggered sends, scheduled automations, and data synchronization processes.

• Assist with integrations involving CRM platforms, APIs, and external data sources.

• Diagnose platform issues, campaign errors, and performance obstacles.

• Develop, test, launch, and refine email campaigns and customer journeys.

• Configure dynamic content, personalization rules, audience segmentation, and automation logic.

• Perform quality assurance testing across various devices, browsers, and email clients.

• Design and manage A/B testing initiatives to enhance campaign performance.

• Coordinate deployment timelines, obtain stakeholder approvals, and launch campaigns.

• Create responsive email templates utilizing HTML and CSS.

• Ensure compliance with accessibility standards and brand guidelines.

• Develop reusable email frameworks and modular content structures.

• Assist in content optimization and personalization efforts.

• Analyze campaign metrics and maintain data hygiene.

• Provide actionable insights to enhance campaign effectiveness.

⛳️ Requirements

• Over 5 years of practical experience in implementing and managing Salesforce Marketing Cloud solutions.

• Extensive expertise in Salesforce Marketing Cloud modules, including:

• - Email Studio

• - Mobile Studio

• - Social Studio

• - Web Studio / CloudPages

• - Journey Builder

• - Automation Studio

• - Contact Builder / Data Designer

• Strong proficiency with Data Extensions, SQL, AMPscript, SSJS, and automation workflows.

• Working knowledge of HTML and CSS for creating responsive emails.

• Experience in integrating SFMC with CRM systems, APIs, and external data platforms.

• Solid understanding of digital marketing compliance requirements and privacy regulations.

• Exceptional communication, stakeholder management, and consulting abilities.

• Capability to handle multiple engagements while ensuring high-quality delivery standards.

• Preferred Qualifications

• Experience in the public sector, utilities, or other heavily regulated industries.

• Familiarity with customer data platforms, marketing analytics, and personalization techniques.

• Knowledge of accessibility standards and inclusive digital communication practices.

• Preferred Certifications

• Salesforce Marketing Cloud Email Specialist

• Salesforce Marketing Cloud Consultant

• Salesforce Marketing Cloud Developer

• Additional Salesforce certifications like Salesforce Administrator or Platform App Builder.

🏝️ Benefits

• Comprehensive health and wellness plans.

• Opportunities for professional development and training.

• Flexible work arrangements and a supportive work environment.

• Access to cutting-edge tools and technologies.

• Collaborative team culture that fosters innovation and growth.