Marketing Campaigns and Funnels Lead

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Design, implement, and enhance comprehensive marketing campaigns and multi-touch funnels that promote lead generation, pipeline development, and customer engagement across various channels.

• Create scalable customer journeys and nurturing programs customized for diverse audience segments and buyer journey stages, ensuring a smooth experience from initial contact to conversion.

• Collaborate effectively with Brand Marketing, Regional Marketing, Sales, and Finance teams to synchronize messaging, campaign execution, lead management, performance assessment, and budget oversight.

• Take ownership of and expand marketing automation initiatives utilizing Salesforce, Pardot, Engagement Studio, and Marketing Cloud, establishing repeatable processes that facilitate global growth.

• Propel continuous performance enhancement through A/B testing, conversion rate optimization, funnel analysis, and AI-driven experimentation to maximize campaign efficiency and return on investment.

• Create reporting frameworks and dashboards that deliver clear insights into campaign performance, conversion rates, customer acquisition costs, and overall marketing effectiveness.

• Lead, mentor, and support a high-performing team across marketing automation, digital marketing, and web experience functions, cultivating a culture of accountability, innovation, and ongoing learning.

• Oversee marketing automation and campaign budgets, ensuring effective resource allocation and measurable business outcomes.

⛳️ Requirements

• 6+ years of experience in managing marketing campaigns, marketing automation, and funnel design in technology, SaaS, or partner-driven sectors.

• Strong proficiency in the Salesforce ecosystem, including Pardot, Engagement Studio, and Marketing Cloud, with the capability to construct and optimize intricate customer journeys.

• Demonstrated experience in managing multi-channel campaigns and aligning paid acquisition efforts with lead nurturing and conversion strategies.

• A data-driven approach with practical experience in A/B testing, conversion rate optimization (CRO), performance analysis, and marketing attribution.

• Ability to translate marketing performance data into actionable insights and recommendations for both technical and non-technical audiences.

• Experience in managing marketing budgets, predicting investments, and showcasing measurable business impact through ROI and customer acquisition metrics.

• Familiarity with AI-driven marketing tools and a strong interest in leveraging technology to enhance efficiency, creativity, and campaign performance.

• Strong leadership capabilities with experience mentoring teams while remaining actively engaged to drive execution and results.

• Exceptional communication and stakeholder management skills, fluent in English and experienced in working within international, cross-functional settings.

🏝️ Benefits

• Generous Time Off

• Top-Tier Tech

• Career Growth & Development

• Compensation