Marketing Campaign Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Formulate outreach strategies aimed at acquiring new customers and retaining existing clients.

• Design, implement, and enhance email marketing campaigns utilizing Mailchimp.

• Conduct audience segmentation, A/B testing, campaign analytics, and continuous performance enhancements.

• Oversee the company’s presence on Instagram, Facebook, and LinkedIn through effective content planning, scheduling, community interaction, and performance assessment.

• Craft and modify marketing content that aligns with the company's brand voice.

• Evaluate campaign performance and suggest optimizations based on engagement and conversion metrics.

• Collaborate on marketing efforts with sales and partnership activities, including seasonal promotions, regional opportunities, and renewal cycles.

• Provide reports on email performance, social media engagement, audience growth, and campaign effectiveness.

⛳️ Requirements

• Over 3 years of experience in developing outreach strategies based on existing product, feature, or brand messaging.

• Demonstrated experience in managing customer acquisition and client retention campaigns.

• Practical experience with Mailchimp, encompassing campaign creation, audience segmentation, A/B testing, and performance reporting.

• Experience in managing business accounts on Instagram, Facebook, and LinkedIn.

• Proficient written English skills.

• Capability to operate within established brand voice and messaging guidelines.

• Ability to autonomously develop, prioritize, and execute marketing initiatives with minimal oversight.

• Experience with Canva or similar design tools is advantageous.

• Familiarity with Salesforce or similar CRM systems is a bonus.

• Advanced English proficiency (C1+).

🏝️ Benefits

• Competitive salary in USD.

• Flexible remote-first work environment.

• Opportunity to work from any location.

• Paid time off (PTO).

• Paid U.S. holidays.