Marketing Campaign Specialist

This is a fully remote position, open to applicants in Brazil, +1 more state.

📋 Description

• Oversee the complete execution of multi-channel marketing initiatives, including email, SMS, push notifications, and voice.

• Collaborate with Marketing and business stakeholders to collect campaign requirements and establish execution plans.

• Create, test, launch, and monitor campaigns utilizing **Braze** or similar marketing automation tools.

• Facilitate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams.

• Ensure that campaigns are delivered accurately, on time, and in line with marketing objectives.

• Track campaign performance and suggest optimizations to enhance customer engagement and business outcomes.

• Analyze campaign metrics and provide actionable insights to relevant stakeholders.

• Assist in designing customer journeys and lifecycle marketing initiatives through automated campaign workflows.

• Manage campaign calendars, timelines, dependencies, and project documentation effectively.

• Perform quality assurance testing to confirm campaign logic, audience segmentation, personalization, and delivery accuracy.

• Collaborate with Analytics teams to create dashboards and reports that evaluate campaign effectiveness.

• Propose testing strategies, including A/B testing, segmentation, and opportunities for personalization.

• Continuously enhance campaign execution processes, documentation, and operational efficiencies.

• Work with external vendors and internal partners to guarantee successful campaign delivery.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related discipline.

• Experience in managing marketing campaigns, CRM marketing, lifecycle marketing, or marketing operations.

• Practical experience with **Braze** or comparable marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Iterable, Marketo, etc.).

• Proficiency in executing multi-channel campaigns, including email, SMS, push notifications, and customer journey automation.

• Strong grasp of customer segmentation, personalization, and lifecycle marketing strategies.

• Experience in coordinating cross-functional teams and managing multiple campaigns simultaneously.

• Excellent analytical skills, with the capability to interpret campaign performance metrics and propose optimizations.

• Outstanding project management, organizational, and communication abilities.

• Background in campaign quality assurance, testing, and approval processes.

• Familiarity with digital marketing analytics and reporting dashboards.

• Preferred experience with A/B testing and methodologies for campaign optimization.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for career development and training.

• Flexible work arrangements.

• A dynamic and inclusive work environment within a globally recognized organization.

• Private Health Insurance.

• Pension Plan.

• Paid Time Off.

• Training & Development.