Marketing Campaign Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• You are a strategic marketing leader capable of transforming a campaign from a vague concept into a fully orchestrated revenue-generating powerhouse.

• You have experience in planning offers, mapping customer journeys, briefing channels, aligning stakeholders, monitoring metrics, and making informed optimizations when performance requires it.

• At AlgaeCal, our mission is driven by a singular vision: to eliminate the fear of bone loss.

• The exciting part? AlgaeCal offers the world's only clinically-supported natural solution to address this issue.

• This position may be right for you if you possess...

• You recognize that campaigns do not spontaneously occur due to a promotional calendar; they are executed by someone who manages all the moving components.

• You will need to think creatively and act strategically, balancing company priorities, financial approvals, product logistics, creative capabilities, compliance, customer service requirements, and channel limitations without becoming overwhelmed.

• You have a thorough understanding of unit economics, contribution margins, and why a campaign may appear successful in one dashboard while less impressive in another.

• You guide, influence, pitch, negotiate, and assert yourself when necessary—while maintaining a positive workplace atmosphere.

⛳️ Requirements

• A minimum of 2 years of marketing leadership experience in planning and executing D2C campaigns within an eCommerce setting.

• An exceptional ability to make strategic, data-driven decisions akin to Yoda's wisdom.

• A comprehensive understanding of the entire customer journey with a full-funnel perspective.

• A strategy that converts like a revival meeting.

• A mind that operates on a grand scale!

• A results-oriented approach to paid media and campaign budgeting.

• A proven history of leadership, mentorship, and cross-functional collaboration.

• The ability to consistently wear the Customer Hat.

• Experience in designing and implementing customer journeys.

• A robust portfolio showcasing your expertise in all facets of eCommerce.

• A keen eye for identifying revenue leakage.

• An extensive understanding of the current martech, adtech, attribution, and analytics landscape.

• A solid grasp of testing strategies.

• A strong understanding of UI/UX principles.

• A deep respect for compliance, claims, and disclaimers.

🏝️ Benefits

• A comprehensive healthcare package

• Monthly team events and activities

• Flexible Stat Holidays with an option to bank days for future use

• Weekly team lunches

• Casual dress code

• An amazing dog-friendly office in Yaletown, just one block from the SkyTrain