
Marketing Automation Strategist
Posted May 30

Posted May 30
This is a fully remote position, open to applicants in Brazil.
• Responsible for the effectiveness of interactions produced by WEX marketing automation initiatives.
• Actively collaborate with CX Automation Engineering partners and subject matter experts (SMEs).
• Convert strategy into actionable plans.
• Showcase expertise by remaining at the forefront of marketing trends.
• Work closely with Automation Engineers and SMEs in the Revenue and Product Marketing teams.
• Supervise the development of high-quality, behavior-driven marketing automation and personalization content.
• Evaluate performance metrics and utilize insights to shape strategy.
• Promote ongoing testing and optimization of content.
• Bachelor’s degree in marketing, business, or a related discipline.
• Senior-level experience in marketing automation and personalization, with proven success.
• Strong knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely).
• Experience in building and segmenting audiences.
• Exceptional analytical and problem-solving abilities.
• Outstanding written and verbal communication skills.
• Familiarity with A/B testing and AI tools.
• Capability to operate effectively amidst ambiguity.
• Offering comprehensive and competitive market benefits.
• Promotes personal and professional well-being.
Littelfuse
LILT AI
CoWorq
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