Marketing Automation Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Responsible for the effectiveness of interactions produced by WEX marketing automation initiatives.

• Actively collaborate with CX Automation Engineering partners and subject matter experts (SMEs).

• Convert strategy into actionable plans.

• Showcase expertise by remaining at the forefront of marketing trends.

• Work closely with Automation Engineers and SMEs in the Revenue and Product Marketing teams.

• Supervise the development of high-quality, behavior-driven marketing automation and personalization content.

• Evaluate performance metrics and utilize insights to shape strategy.

• Promote ongoing testing and optimization of content.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related discipline.

• Senior-level experience in marketing automation and personalization, with proven success.

• Strong knowledge of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely).

• Experience in building and segmenting audiences.

• Exceptional analytical and problem-solving abilities.

• Outstanding written and verbal communication skills.

• Familiarity with A/B testing and AI tools.

• Capability to operate effectively amidst ambiguity.

🏝️ Benefits

• Offering comprehensive and competitive market benefits.

• Promotes personal and professional well-being.