Marketing Automation Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Develop, enhance, and expand lifecycle marketing campaigns

• Collaborate at the convergence of marketing, product, and data teams

• Implement campaigns based on data-driven strategies

⛳️ Requirements

• Minimum of 5 years of relevant experience (required)

• Extensive hands-on experience with Braze

• Proficient in SQL (including joins, CTEs, window functions, and complex segmentation logic)

• Familiarity with Hightouch or comparable reverse ETL tools

• Strong experience using Liquid templating for creating dynamic and personalized messaging

• Demonstrated success in building and optimizing lifecycle marketing campaigns

• Deep understanding of event-driven architecture within marketing systems

• Capability to troubleshoot and rectify data discrepancies across different systems

• Comfortable working collaboratively with marketing, product, and data teams

🏝️ Benefits

• Remote working days: Monday to Friday

• Working hours: 3:30 PM – 1:30 AM (US Business Hours, EST)

• Flexible working hours