Marketing Automation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of executing campaigns within Account Engagement (Pardot), encompassing email marketing, nurturing strategies, segmentation, and workflows.

• Create and conduct quality assurance on assets (emails, landing pages, forms) while ensuring precise tracking mechanisms are in place.

• Assist in launching campaigns across various channels including 6sense, paid media, and web platforms.

• Document and standardize campaign workflows to enhance repeatability.

• Manage and refine lead scoring models within Account Engagement and Salesforce.

• Integrate engagement data, webinar and event activities, and 6sense intent signals into the scoring process.

⛳️ Requirements

• 3 to 6 years of experience in marketing operations, demand generation, or marketing automation.

• Practical experience with Salesforce CRM.

• Proficient in using Account Engagement (Pardot).

• Experience in supporting or executing digital campaigns across various platforms (e.g., 6sense, LinkedIn, Google Ads).

🏝️ Benefits

• Health insurance

• 401(k) matching

• Paid time off

• Flexible work arrangements

• Professional development opportunities