Marketing Automation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, develop, and manage scalable lifecycle journeys that enhance conversion, speed, retention, growth, and cross-selling effectiveness.

• Implement comprehensive lifecycle marketing initiatives from acquisition to advocacy.

• Create and refine campaigns primarily utilizing Marketo.

• Oversee campaign setup, segmentation, scheduling, quality assurance testing, tagging, and deployment for one-time, recurring, and triggered campaigns.

• Assist in the creation of personalized and intricate campaign builds.

• Formulate and implement lifecycle programs focusing on acquisition, nurturing, conversion, onboarding, retention, and expansion.

• Convert business and campaign requirements into scalable lifecycle programs.

• Ensure precise tracking of lifecycle and campaign metrics across interconnected Salesforce instances.

• Develop and sustain scalable, maintainable journeys that respect platform and data limitations.

• Monitor and resolve data discrepancies, journey performance issues, and delivery failures.

• Recognize execution risks and escalate suggested solutions.

• Collaborate with teams from Growth, Digital, Customer Marketing, Sales, RevOps, Product, Lifecycle Marketing, as well as with copywriters, designers, and analysts.

• Provide insights on feasibility, timelines, and execution strategies during campaign planning.

• Balance speed, quality, and scalability in the delivery of campaigns.

⛳️ Requirements

• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related positions.

• Practical experience in building and managing campaigns within Marketo & HubSpot (or similar platforms like Eloqua, Pardot, or Customer.io).

• Strong comprehension of segmentation, triggers, personalization, and automated journeys.

• Working knowledge of Salesforce and CRM–MAP integrations that support personalization and closed-loop reporting.

• Excellent attention to detail coupled with a robust QA mindset.

• Capability to manage multiple projects in a dynamic, cross-functional environment.

• Strong communication and teamwork skills.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work in the manner you prefer within your country of employment – in-office, remote, or hybrid.

• Ongoing investment in your professional development.

• Immediate access to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.