Demand Generation, Marketing Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Operate the ZoomInfo ABM platform, which includes developing ICP account lists, monitoring intent data, enriching contacts, and targeting at the territory level.

• Track intent signals and present prioritized accounts to the sales team on a weekly basis.

• Ensure data hygiene within ZoomInfo and maintain synchronization with Salesforce.

• Oversee the architecture of Active Campaign workflows, including list segmentation, lead scoring, automation sequences, and SFDC integration.

• Create and manage segmented nurture campaigns aimed at new-logo prospects and upsell targets.

• Provide weekly reports on campaign performance to the CRO, detailing open rates, click-through rates, MQL conversions, and pipeline influence.

• Design and maintain campaign-specific Webflow landing pages for ABM campaigns, product launches, event promotions, and gated content.

• Enhance landing page conversion rates through A/B testing and continuous improvement.

• Ensure that pages align with current brand standards and integrate seamlessly with Active Campaign and Salesforce.

• Collaborate with the Salesforce Administrator on marketing-to-SFDC integration efforts.

• Assist in managing lead routing rules, campaign member statuses, MQL assignment logic, lifecycle-stage transitions, and opportunity-influence tracking.

• Maintain UTM structures, campaign attribution, and tracking for pipeline sources.

• Develop and sustain the marketing-sourced pipeline dashboard and provide weekly reports to the CRO.

• Share biweekly performance insights that highlight successes, underperforming segments, and areas for optimization.

• Conduct quarterly analyses of CAC and marketing ROI across various channels.

• Collaborate with the Chief Revenue Officer, Marketing Associate, Product Marketing & Demo Specialist, and Salesforce Administrator.

⛳️ Requirements

• 4 to 6 years of experience in demand generation, marketing operations, or growth marketing within a B2B SaaS context.

• Proficient in using ZoomInfo (ABM, intent data, audience building) and Active Campaign or a similar marketing automation platform.

• Proven experience in developing and managing ABM campaigns, including ICP targeting, account segmentation, and territory-specific outreach.

• Familiarity with Webflow, capable of building and publishing campaign landing pages independently.

• Strong proficiency in Salesforce, covering campaign tracking, lead routing, and pipeline attribution reporting.

• Experience in contributing to a marketing-sourced pipeline and reporting on it with integrity.

• Strong analytical skills, including working with dashboards, attribution data, and presenting insights to leadership.

• A Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent experience) is preferred.

• Candidates may work remotely from anywhere in the United States, except for California.

• Preference for candidates in the Eastern or Central time zones.

• Travel expectations of less than 20%.

• Preferred: experience in fintech, core banking software, or the credit union sector.

• Preferred: experience collaborating with a creative/content marketer and a product marketer.

• Preferred: familiarity with SEO, paid social, or PPC.

🏝️ Benefits

• Eligibility for bonuses.

• Comprehensive medical coverage.

• Dental coverage provided.

• Vision coverage included.

• Life insurance benefits.

• Disability coverage available.

• Generous Paid Time Off (PTO) policy.

• Paid holidays, including a day off for your birthday.

• $1,000 employee referral program.

• 401(k) plan with company matching.

• Virtual events for team engagement.

• Collaborative team experiences.

• Regular all-hands meetings.

• Options for fully remote or hybrid work arrangements.