Marketing Automation Engineer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and implement marketing automation programs that engage customers throughout their lifecycle.

• Collaborate with Marketing Automation CX professionals and teams across the organization to create personalized automated experiences.

• Develop marketing automation strategies that align with business goals and targeted outcomes.

• Keep up-to-date with trends in marketing automation and personalization, sharing knowledge with stakeholders.

• Create marketing automation journeys and personalization features using Salesforce Marketing Cloud.

• Address data requirements in partnership with CDP and data teams.

• Communicate project requirements, risks, and progress effectively.

• Establish acceptance criteria and conduct user acceptance testing.

• Track performance data to ensure campaign accuracy and uptime.

• Set and monitor KPIs to evaluate the effectiveness of marketing automation and demonstrate return on investment.

• Apply testing methodologies and data analytics to enhance campaigns while gaining insights into customer behavior and engagement.

• Observe KPI trends and implement corrective actions as necessary.

⛳️ Requirements

• Bachelor's degree in marketing, business, or a related discipline.

• Significant experience in developing marketing automation and personalization strategies, showcasing proven success.

• Strong comprehension of marketing automation platforms, including Salesforce Marketing Cloud, Marketo, HubSpot, and Optimizely.

• Proficient in CRM systems, personalization platforms, and analytics tools.

• Excellent analytical and problem-solving abilities.

• Exceptional written and verbal communication skills.

• Experience in building and segmenting target audiences.

• Proven track record of driving optimization through A/B testing and the application of AI tools.

• Capacity to work with abstract concepts and incomplete information, providing actionable recommendations.

• Background in B2B marketing.

• Knowledge of best practices in lead scoring and lead management.

• Familiarity with A/B testing and experimentation methodologies.

• Salesforce Marketing Cloud certifications.

• Proficiency in SQL, Amscript, Java, and HTML.

• Demonstrated experience using AI tools to enhance marketing automation platforms, CRM systems, personalization engines, and analytics tools.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and continuing education.

• Flexible work hours and remote work options.

• Collaborative and innovative work environment.