Marketing Automation, CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Development and implementation of automated marketing processes

• Creation of strategic concepts for multi-stage marketing and sales campaigns aimed at lead generation and customer retention throughout the entire customer lifecycle

• Design of innovative lead magnets for customer acquisition and activation

• Coordination of content and visual execution within the marketing team for all brands of the corporate group

• Development of automations for a seamless customer experience from the first interaction to retention

• Segmentation of customer data and application of A/B testing strategies

• Management of automated processes across all brands

• Evaluation of campaigns based on key performance indicators (KPIs) and derivation of insights for the planning and optimization of future measures

• Analysis of conversion, engagement, and retention metrics

⛳️ Requirements

• Experience with HubSpot, from designing customer journeys to the visual creation of emails and the technical implementation and optimization of workflows

• Proven experience with successful initiatives in both B2B and B2C sectors

• Knowledge of optimal utilization of whitepapers, content pieces, and videos

• Understanding of CPA, CAC, CLV, lead scoring, and lead nurturing

• Strong technical understanding

• Experience integrating various systems through API solutions

• Experience with data integration and automation processes

• Analytical and data-driven work approach

• Knowledge in customer data segmentation and A/B testing strategies

• Visionary thinking, creative finesse, and technical expertise

🏝️ Benefits

• Maximum flexibility through a modern flextime model and a workation policy

• Monthly €50 voucher of your choice through Probonio

• An additional €60 annually on your birthday

• Strong insurance conditions for company pension schemes

• Asset-building benefits

• Leasing of up to two bicycles or pedelecs as an employer

• Open communication, honest feedback, and collaboration at eye level

• Strong career prospects and active opportunities for participation

• Promotion of diversity and encouragement for applications from people with disabilities or other challenges