Marketing Associate

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take charge of the LATAM marketing strategy from start to finish — collaborate with the global Growth team on branding, messaging, and campaign timelines, then tailor and implement strategies across Mexico, Brazil, and West LATAM, while providing regional insights to enhance global campaigns.

• Manage the LATAM events portfolio: including executive dinners, roundtables, conferences, trade shows, and partner events, overseeing everything from budget management to pipeline attribution.

• Develop co-marketing initiatives with strategic partners (HITSS, Solvento, Atrevia, Accenture) — organize joint events, create co-branded content, and design a partner marketing toolkit (presentations, case studies, playbooks) that they can independently execute.

• Oversee social media and content for the region — maintain a strong LinkedIn presence, provide executive ghostwriting, and create localized case studies, webinars, and collateral in both Spanish and Portuguese.

• Enhance regional brand visibility through media relations, press engagements, speaking opportunities, and analyst visibility.

• Execute demand generation and marketing operations — manage paid, email, and account-based marketing campaigns in coordination with BDRs/AEs, in addition to handling attribution, pipeline reporting, and the oversight of the regional budget and vendors.

⛳️ Requirements

• 3–6 years of experience in B2B marketing, growth, or demand generation — preferably within a startup or rapidly expanding tech company where you have led execution from beginning to end.

• Demonstrated expertise in organizing events (conferences, executive dinners, trade shows) and managing them from logistical planning to post-event pipeline follow-up.

• Exceptional writing and storytelling skills in both Spanish and English; capable of creating customer-facing content independently, without agency support.

• Analytical mindset: you track everything (pipeline per event, customer acquisition cost per channel, campaign ROI) and adjust strategies accordingly.

• Excellent stakeholder management abilities — comfortable in aligning with a global Growth team while executing in collaboration with local sales teams and partners.

• Professional fluency in both Spanish and English.

🏝️ Benefits

• Comprehensive Benefits - Healthcare, dental, and vision coverage.

• Opportunity to work at a high-growth AI startup.

• Ownership & Autonomy - Full ownership of projects with the ability to execute quickly.

• Top-Tier Compensation - Competitive salary plus equity in a high-growth startup.