Marketing Assistant/Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create, implement, and enhance campaigns designed to attract potential clients via diverse online and offline channels, including digital marketing, email marketing, and social media outreach.

• Generate captivating marketing content (such as blog posts, social media updates, and newsletters) that showcases the firm’s expertise and services in accounting. Ensure that the content is tailored to engage target audiences, particularly small businesses and entrepreneurs.

• Enhance the firm’s online visibility through SEO tactics, keyword research, and paid advertising initiatives (like Google Ads and LinkedIn) to boost visibility and inbound leads.

• Design and manage email marketing campaigns, overseeing the customer relationship management (CRM) system to guarantee precise tracking of leads and client interactions.

• Oversee and expand the firm’s social media presence, fostering engagement and building connections with potential clients through consistent, high-quality content and strategic interactions.

• Organize and promote webinars, seminars, and networking events that establish the firm as a thought leader in the accounting field. Participate in relevant industry events to generate leads and broaden networks.

• Perform market research to uncover trends, client demands, and competitive opportunities. Offer insights and suggestions on how to modify marketing strategies to maintain competitiveness.

• Assist in developing brand messaging and visuals to cultivate a professional, approachable image that resonates with small business clients and start-ups.

⛳️ Requirements

• A bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Demonstrated experience (2+ years) in marketing, ideally within a small accounting firm or the professional services sector.

• Strong comprehension of digital marketing strategies, including SEO, PPC, and email marketing.

• Proficient in CRM tools (such as HubSpot, Salesforce) and marketing automation platforms.

• Exceptional communication skills, both written and verbal, with a background in creating client-facing content.

• Capability to work independently and excel in a fast-paced, start-up atmosphere.

• Strong project management abilities and meticulous attention to detail.

• Familiarity with UK accounting services and terminology is advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth within the firm.

• Flexible working arrangements to promote work-life balance.

• Supportive team environment that encourages collaboration and innovation.