Marketing Assistant – Digital Advertising Specialist I

This is a fully remote position, open to applicants in Honduras, +3 more states.

📋 Description

• Adhere to company policies, procedures, and professional standards.

• Collaborate with intake and sales teams to assess lead quality and conversion effectiveness.

• Design and evaluate audience segments, including custom, lookalike, in-market, and retargeting audiences.

• Create and manage dashboards that offer insights into marketing performance.

• Build, launch, oversee, and refine campaigns aimed at generating qualified leads.

• Analyze campaign results and apply data-driven optimization techniques.

• Utilize feedback from intake and sales teams to enhance targeting and eliminate low-quality lead sources.

• Stay updated on platform changes, advertising trends, and legal marketing compliance requirements.

• Present campaign performance analyses and recommendations directly to leadership.

• Oversee the complete lifecycle of paid advertising campaigns across Google Ads, Meta platforms, and YouTube.

• Craft and refine advertising copy and headlines for high-intent search traffic.

• Report on key metrics such as cost per lead, customer acquisition cost, return on ad spend, conversion rates, and lead quality.

• Participate in weekly marketing and strategy discussions.

• Ensure accurate attribution for phone call and form submission conversions.

• Develop digital marketing advertisements targeted at specific audiences.

• Manage daily, weekly, and monthly advertising budgets while optimizing bidding strategies.

• Maintain organized records of campaign documentation, creative assets, and testing results.

• Enhance and sustain conversion tracking systems using Google Tag Manager, Meta Pixel, Google Analytics 4, and CallRail.

• Conduct structured testing on creative assets, ad copy, audiences, and landing pages.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in paid advertising with measurable lead generation outcomes.

• Proven expertise in Google Ads, including Search, Display, Local Services Ads, and YouTube campaigns.

• Demonstrated proficiency in Meta Ads Manager, covering Facebook and Instagram campaigns.

• Google Ads Certification is required.

• Meta Blueprint Certification is preferred.

• Proven experience managing monthly advertising budgets of $5,000 or more.

• Advanced knowledge of Google Tag Manager, including conversion tracking, event configuration, and troubleshooting.

• Proficient in Google Analytics 4, focusing on attribution modeling, funnel analysis, and custom reporting.

• Experience with CallRail or similar call tracking tools.

• Experience in creating and maintaining performance dashboards.

• Prior experience in legal services, criminal defense, or a similar professional services industry is preferred.

• Familiarity with legal advertising policies and compliance requirements.

• Proficiency in Spanish is preferred.

🏝️ Benefits

• Competitive salary.

• Paid Time Off.

• Bonuses.

• 100% remote/home-based position.

• Full-time, long-term career opportunities.

• Parental Leave.

• Professional development and training.

• Dedicated team support.

• Alignment with our clients' core values.