Marketing and Communications Director

This is a fully remote position, open to applicants in Washington.

📋 Description

• Develop, initiate, and oversee a comprehensive range of Online Program Management (OPM) marketing services.

• Facilitate the expansion of WSU Global Campus online degree and certificate offerings.

• Construct marketing infrastructure, systems, and processes designed to attract, convert, and retain online learners at scale.

• Supervise brand strategy, digital marketing, enrollment marketing, market research, and performance analytics.

• Ensure that marketing services are in alignment with WSU’s mission, academic objectives, and revenue growth targets.

• Report directly to the Associate Vice President for the Global Campus.

• Collaborate with academic units, enrollment management, and central marketing teams.

• Manage multi-channel marketing campaigns and assess measurable outcomes.

• Oversee digital marketing channels, external vendors, agencies, and strategic marketing partners.

• Establish or evaluate KPIs and leverage campaign data to guide decision-making.

• Handle multiple priorities, budgets, projects, and timelines.

⛳️ Requirements

• A Bachelor’s degree in communication, journalism, public relations, marketing, or a related field is required.

• A minimum of six (6) years of progressively responsible professional experience in public relations, marketing, print or broadcast media, or public relations.

• At least three (3) years of experience in a managerial role.

• Relevant education and professional experience may be substituted for the educational requirement on a year-for-year basis.

• A Master’s degree in a related field may replace up to one (1) year of the required experience.

• Experience with or ability to create, maintain, and enhance brand identity and reputation.

• Proven knowledge of effective strategies for engaging with diverse faculty, staff, and students.

• A minimum internet bandwidth of 4.0 Mbps for both upload and download is required for telework.

• Demonstrated experience in developing and implementing multi-channel marketing campaigns that yield measurable results.

• Experience managing paid search, social media, email marketing, CRM-based campaigns, and web content strategy.

• Proficient in using marketing analytics and data to evaluate campaign success and inform decision-making.

• Experience overseeing external vendors, agencies, or strategic marketing partners.

• Demonstrated project management experience in managing multiple priorities, budgets, and timelines.

• Preferred: experience in developing digital marketing strategies specifically for higher education, online, or adult learners.

• Preferred: experience in establishing or analyzing KPIs.

• Preferred: background in higher education enrollment marketing.

• Preferred: success in creating lead-generation and enrollment-growth strategies.

• Preferred: familiarity with OPM organizations or OPM-related university functions.

• Preferred: understanding of student recruitment funnels, CRM systems like Slate or Salesforce, and marketing automation platforms.

• Preferred: experience in conducting market research, competitive analysis, and program launch planning.

• Not eligible for work visa sponsorship.

• Must provide proof of employment eligibility; WSU only employs U.S. citizens and lawfully authorized non-U.S. citizens.

• A resume and cover letter are required.

• A background check is mandatory.

🏝️ Benefits

• Paid sick and vacation leave.

• Paid holidays.

• Comprehensive medical, dental, life, and disability insurance for employees and their dependents.

• Retirement plans.

• Deferred compensation options.

• Optional supplemental retirement accounts.

• Opportunities for training and development.

• Employee tuition waiver.