Marketing Analytics and Campaign Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance Boost campaigns aimed at boosting engagement among inactive, low-engagement, and declining subscriber segments.

• Collaborate with Business Insights and Editorial teams to execute audience engagement strategies, recommend campaigns, and select content.

• Oversee audience setup, campaign deployment, quality assurance, scheduling, and reporting for Boost campaigns and other engagement efforts.

• Conduct cross-pollination campaigns across the newsletter portfolio, including new releases, established newsletters, and partner brands.

• Manage campaign calendars, testing strategies, deployment, and performance reporting for cross-pollination projects.

• Evaluate audience behavior, engagement patterns, and campaign performance to pinpoint optimization opportunities.

• Take ownership of reporting and provide insights to enhance targeting, engagement, conversion, and overall campaign efficiency.

• Assist with promotional campaign efforts and surveys through audience selection, campaign setup, deployment, reporting, and analysis.

• Collaborate with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and promptly.

• Maintain campaign documentation, reporting dashboards, and operational workflows.

⛳️ Requirements

• 2-4 years of experience in marketing analytics, audience development, campaign management, email marketing, or digital marketing.

• Proven experience in analyzing campaign performance and converting data into actionable recommendations.

• Experience in supporting campaigns focused on audience growth, engagement, retention, or conversion.

• Strong analytical abilities and experience with reporting tools and performance metrics.

• Highly organized with excellent project management and communication skills.

• Preferred Experience: Background in newsletter, media, publishing, or subscription-based industries.

• Familiarity with Looker, GA4, and various analytics and reporting platforms.

• Experience with audience segmentation, A/B testing, and campaign optimization.

• Knowledge of basic email HTML and best practices for email QA.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Family Leave (Maternity, Paternity)

• Short Term & Long Term Disability

• Training & Development

• Work From Home