Marketing Analyst – IT, Information Security - Senior

📋 Description

• Demand Generation (Pipeline)

• Strategize and implement marketing campaigns aimed at generating qualified leads

• Develop collaborative initiatives with vendors and partners (resellers)

• Track conversion metrics (MQL, SQL, pipeline, ROI)

• Channel Marketing

• Create and execute marketing strategies in conjunction with resellers (co-marketing)

• Assist in partner onboarding and development through marketing efforts

• Establish channel engagement and activation programs

• MDF (Market Development Funds) Management

• Plan, negotiate, and oversee MDF budgets with vendors

• Ensure optimal use of funds and accurate reporting (proofs of performance)

• Maximize ROI from funded initiatives

• Go-to-Market with Vendors

• Develop and implement marketing plans that align with vendors' goals

• Aid in solution launches and strategic campaigns

• Maintain ongoing communication with vendors' marketing teams

• Organize and conduct webinars, in-person events, roadshows, and digital campaigns

• Create technical and commercial content (with assistance from presales and vendors)

• Ensure consistent messaging and positioning of solutions

• Manage digital campaigns (LinkedIn, paid media, email marketing, etc.)

• Monitor performance and continuously enhance strategies

• Collaborate with marketing automation and CRM systems

• Other routine marketing tasks.

⛳️ Requirements

• Professional experience in B2B marketing, preferably with: technology/cybersecurity vendors; value-added distributors (VAD); or resellers focused on enterprise solutions

• Demonstrated experience in demand generation and pipeline development

• Background in channel marketing

• Experience managing MDF and collaborating with vendors

• Strong analytical skills and a results-driven mindset (ROI-focused)

• Hands-on approach with robust execution capabilities

• Excellent communication and interpersonal abilities

• Preferred: experience in the cybersecurity sector

• Knowledge of solutions such as EDR, Cloud Security, DevSecOps, Vulnerability Management, etc.

• Familiarity with marketing automation tools and CRM systems

• Experience in complex environments with multiple vendors/channels

• Language proficiency: Advanced English (reading, writing, and speaking)

🏝️ Benefits

• Meal allowance

• Food allowance

• Health insurance

• Dental insurance

• Life insurance

• Childcare assistance

• Corporate Uber and 99Táxi (taxi) coverage

• Day off on your birthday

• Group life insurance