Agency Expansion Unit Marketing Manager

📋 Description

• Develop and implement marketing campaigns, as well as design sales and promotional strategies to support the recruitment and retention of agents.

• Plan and collaborate with branches to create marketing initiatives aimed at attracting new prospects.

• Oversee the annual marketing calendar, which includes campaigns, events, and recognition programs.

• Ensure consistent messaging across all marketing platforms.

• Provide marketing tools, content, and resources to assist branches and agents in enhancing their productivity.

• Organize and conduct marketing training or sharing sessions to improve agents’ marketing skills.

• Monitor and assess campaign results, market trends, and agent engagement performance.

⛳️ Requirements

• A minimum of 5 to 8 years of marketing experience, ideally within the insurance or life insurance sectors.

• Demonstrated expertise in campaign planning, event management, and marketing.

• Familiarity with insurance distribution channels and agency operations is an asset.

• Proficient in English and Bahasa Malaysia; knowledge of Mandarin/Cantonese is a plus.

• Excellent communication and presentation abilities, with proficiency in MS Office, Canva, and digital marketing tools.

• Capability to multitask and manage timelines efficiently, with a team-oriented mindset and a results-driven attitude.

🏝️ Benefits

• Flexible working schedule.

• Opportunities for professional development.