Director, Field Marketing – JAPAC

📋 Description

• Develop and implement the JAPAC field marketing strategy aimed at enhancing pipeline growth and achieving revenue goals.

• Lead and nurture a high-performing team of field marketers, encouraging innovation and accountability.

• Collaborate with regional sales leaders to align marketing efforts with sales priorities across enterprise, mid-market, and growth segments.

• Create and expand a comprehensive partner marketing program by designing initiatives that accelerate pipeline and revenue through both "to-partner" and "through-partner" strategies across JAPAC.

• Work closely with partner sales leadership to design and implement joint marketing initiatives.

• Manage regional marketing budgets, ensuring that investments are in line with revenue objectives and yield strong ROI.

• Formulate and execute regional marketing plans that are in sync with global campaigns while also catering to local market requirements.

• Provide insights regarding the performance and impact of field marketing initiatives, including events and campaigns.

• Identify and propagate best practices across regions to enhance effectiveness and efficiency.

• Collaborate with global marketing teams to tailor messaging, campaigns, and programs for regional implementation.

• Ensure robust cross-functional alignment to facilitate the success of field marketing.

• Foster team development by ensuring access to necessary resources, budget, and opportunities for career advancement.

⛳️ Requirements

• Over 15 years of experience in field or event marketing, preferably within the enterprise technology sector.

• Extensive understanding of the enterprise customer journey and sales processes.

• Demonstrated experience in managing and optimizing marketing budgets, complemented by strong forecasting skills.

• Proven track record of collaborating closely with sales teams to achieve measurable business results.

• Expertise in developing and implementing field-driven demand generation initiatives.

• Strong customer-centric approach with high standards for customer-facing interactions.

• Broad marketing knowledge spanning multiple disciplines.

• Adaptable, positive attitude, and a commitment to ongoing improvement.

• Self-motivated individual with a strong desire to make a significant impact.

• Excellent communication abilities and executive presence.

• Proficiency in one or more regional languages is advantageous.

• Willingness to travel up to 50% of the time.

🏝️ Benefits

• We prioritize your well-being. Fastly is committed to fostering a positive environment for our employees, recognizing the importance of life outside of work. We offer excellent benefits that commence on your first day of employment with Fastly. Please note that our offerings may vary by country and are subject to change.