Marketing Activation Associate

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Assist in refining the outbound sales outreach strategy for the Group Segment Marketing team.

• Create audience-specific outbound messaging, enablement materials for SDR, and activation strategies.

• Perform A/B testing on messaging, cadence structures, timing, and personalization approaches.

• Leverage AI-driven tools to enhance SDR outreach efficiency, personalization, scalability, and testing capabilities.

• Track and evaluate the effectiveness of Marketing-prescribed SDR outreach initiatives.

• Serve as a vital link between the Group Marketing and SDR leadership teams.

• Work collaboratively across teams to ensure nurture content aligns with the overall objectives of Group Segment marketing.

⛳️ Requirements

• Minimum of 2 years of experience in Marketing, Sales Enablement, SDR Operations, Campaign Strategy, or similar B2B growth-oriented roles.

• Bachelor's degree in marketing or a related field.

• Proficient in writing and developing messaging.

• Analytical thinker with experience in conducting A/B tests.

• Knowledge of outbound sales processes, SDR workflows, prospecting strategies, and sales engagement best practices.

• Exceptional communication, collaboration, and interpersonal skills.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible working hours

• Paid time off

• Remote work options

• Professional development opportunities

• Tuition assistance

• Employee assistance programs

• Collaborative workspaces