Marketing Acquisition Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Take full responsibility for the comprehensive campaign strategy and execution across email and SMS, in addition to social media, influencer marketing, and other necessary channels.

• Develop, launch, and enhance campaigns that assist our brand partners in acquiring, engaging, and retaining dedicated customers.

• Oversee our marketing CRM and the systems that facilitate campaign operations.

• Improve campaign performance by evaluating key metrics, conducting creative and audience tests, refining targeting and messaging, and adjusting strategies to enhance outcomes.

• Collaborate directly with brand clients during strategy sessions and reviews; travel occasionally for client meetings, team offsites, and significant events.

• Provide weekly reports to leadership featuring clear insights, recommendations, and results aligned with KPIs.

• Work alongside executive and design teams to launch unified, high-quality campaigns.

⛳️ Requirements

• 3-5 years of experience in marketing with an emphasis on user acquisition.

• Demonstrated experience managing email and SMS campaigns from start to finish.

• Comfortable taking ownership of both strategy and execution.

• Strong analytical mindset; adept at working with campaign data and performance metrics.

• Experience in testing and scaling multiple acquisition channels (social media, influencer marketing, etc.) and campaigns at once.

• Familiarity with modern marketing technology stacks (CRM, automation tools, attribution, etc.). Experience with Klaviyo is a plus.

• Regular use of AI tools in your workflow (for content creation, analysis, automation).

• Exceptional written and verbal communication skills in English (native or near-native proficiency).

• Comfortable in client-facing situations, engaging with brand partners, and representing AnyRoad in strategic discussions.

• Willing and able to travel periodically for client meetings, team gatherings, and events.

• Flourishes in a dynamic startup environment with a strong sense of ownership.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Flexible work hours and remote work options.

• Opportunities for professional growth and development.

• Engaging and innovative work culture.