Market Intelligence & Positioning Specialist – Product Storytelling

This is a fully remote position, open to applicants in United States.

📋 Description

• Responsible for managing the operational foundation of Syndio's product marketing division, ensuring that systems, content, and insights empower Sales, SE, and field teams to enter the market with clarity and confidence.

• Oversee and update all customer-facing product messaging, guaranteeing that collateral, website content, and enablement materials consistently reflect the current positioning.

• Manage Syndio's product content library, which includes feature one-pagers, capability matrices, packaging comparisons, and use-case narratives, enabling Sales and SE to access necessary resources without repeated requests.

• Collaborate with Content and Creative teams to update assets in response to product or positioning changes, overseeing timelines and intake processes to ensure nothing is overlooked.

• Convert product roadmap updates and release notes into clear summaries that field teams can implement immediately.

• Oversee the complete execution of product launches, including creating launch briefs, managing asset production timelines, and ensuring Sales has all necessary resources before general availability.

• Assist in developing demo scripts, SE talking points, and tailored value narratives for new products and packaging tiers.

• Work with Sales Enablement to identify field readiness gaps and prioritize support accordingly.

• Establish and manage Syndio's competitive intelligence program under the guidance of the Sr. Director, creating the tracking infrastructure, source list, and reporting cadence from inception.

• Continuously monitor key competitors regarding their positioning, pricing, features, packaging, and customer feedback signals.

• Compile findings into regular competitive briefs and battlecards for Sales to utilize in active deals.

• Conduct or coordinate win/loss interviews with recent purchasers and lost prospects in collaboration with Sales and Customer Success (CS).

• Maintain a dynamic repository of win/loss themes, providing regular synthesis shared across Sales, Marketing, and Product teams.

• Oversee Syndio's presence on platforms like G2, Gartner Peer Insights, and similar sites, including ensuring profile accuracy, leading review generation campaigns with CS and Customer Marketing, and strategizing responses.

• Track and report on review trends, competitive standing, and platform-driven traffic as part of a regular marketing intelligence routine.

• Serve as the main liaison between Product and Marketing, participating in relevant product standups or reviews, highlighting marketing implications of roadmap decisions, and ensuring the marketing organization has complete visibility into roadmap decisions for synchronized movement with product releases.

⛳️ Requirements

• Extensive experience in product marketing, competitive intelligence, market research, or a closely related discipline, preferably within B2B SaaS.

• Excellent written communication skills with the ability to simplify complex product and market information into clear, actionable content for Sales and field teams.

• Proven track record of building programs, rather than merely contributing to them. You will be tasked with establishing win/loss and competitive intelligence functions.

• Possess a researcher's intuition and a storyteller's flair, capable of identifying key insights in market noise and translating them into resonant positioning.

• Familiarity with tools such as G2, Gartner Peer Insights, Crayon, Klue, or similar competitive and review platforms is advantageous.

• Highly organized and adept at managing multiple workstreams with conflicting timelines without compromising detail quality.

• Naturally collaborative, this role engages with nearly every team and requires someone who easily builds relationships and consistently follows through.

🏝️ Benefits

• 💰 Competitive Compensation. For this role, our salary is targeted at $155,000-$180,000 per year.

• 🏆 Syndio Equity. So you can share in Syndio’s success.

• 🏝 Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.

• 🩺 Medical, Dental, Vision. Syndio pays 90% of employee premiums and 50% for dependents.

• 🏥 Life Insurance & Disability. Syndio covers the full premium.

• 🏦 401(k). To help you save for your future.

• Fully remote model - #LI-Remote