Manager, Web & Conversion Optimization

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Oversee and enhance the entire booking funnel experience across WellBiz Brands' digital platforms — pinpoint drop-off areas and implement strategies to improve the visit-to-book conversion rate.

• Create, test, and refine landing pages to support campaigns, promotions, and membership acquisition for various brands.

• Develop and manage an ongoing A/B and multivariate testing initiative to consistently boost conversion performance.

• Collaborate with brand directors and the CRM team to ensure that digital touchpoints align with lifecycle and retention strategies.

• Formulate and implement SEO strategies across brand websites — encompassing technical SEO, content optimization, and local search performance for franchise locations.

• Work alongside content and agency partners to ensure that the site experience enhances organic discoverability and supports member growth objectives.

• Monitor site health, page performance, and user experience signals to proactively identify and address experience gaps.

• Regularly track and report on essential conversion metrics — including visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance.

• Collaborate with the Retention & Insights Analyst to ensure web performance data integrates into the broader customer metrics framework.

• Utilize data to prioritize the testing roadmap and advocate for investments in site enhancements.

• Work closely with Tech, brand directors, and agency partners to efficiently implement site updates and campaign support pages.

• Contribute to the broader customer strategy team's methodologies — providing a digital and conversion perspective to lifecycle planning and promotional strategies.

• Perform additional duties and projects as assigned by supervisors and department heads.

⛳️ Requirements

• 4+ years of experience in digital marketing, conversion rate optimization, or web strategy.

• Demonstrated success in enhancing booking or e-commerce conversion through testing, UX enhancements, and funnel optimization.

• Hands-on experience with A/B testing tools (e.g., Optimizely, Google Optimize, VWO) and web analytics platforms (e.g., Google Analytics 4, Adobe Analytics).

• Familiarity with SEO best practices — including technical, on-page, and local search.

• Comfortable operating in a fast-paced, cross-functional environment with various brand partners and agency relationships.

• Strong communication skills — capable of translating data and testing outcomes into clear recommendations for non-technical stakeholders.

• Experience with booking or reservation platforms is an advantage.

🏝️ Benefits

• Flexible time off and holiday schedule.

• Medical, dental, vision, and life insurance.

• Health Savings Account.

• Flexible Spending Account.

• 401K match.

• Monthly allowance for spending at WellBiz Brands, Inc.-owned brands.

• Cell phone reimbursement.

• Free Employee Assistance Plan.