Manager, VPA Product and Commercial Strategy

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take charge of revenue growth for Varsity Performing Arts (VPA) hard goods through wholesale/dealer business development, Amazon marketplace performance, and direct-to-consumer ecommerce.

• Oversee product strategy and the development of new products while collaborating cross-functionally to enhance pricing, policies, and the overall customer experience.

• Manage the dealer/wholesale commercial plan aimed at achieving revenue goals, including account strategy, pipeline development, and territory planning.

• Establish and sustain relationships with both existing and potential dealers; act as the primary contact for product education, growth prospects, and issue resolution.

• Conduct regular dealer business reviews to assist in forecasting, identify opportunities, and enhance in-season execution.

• Propel incremental dealer sales through premium trade-ups, enhanced category penetration, and the adoption of new products; recruit and onboard new dealers as necessary.

• Oversee the ecommerce presence of Varsity Performing Arts across all brands, focusing on assortment expansion, pricing execution, demand forecasting, replenishment, and performance optimization.

• Develop and maintain the hard goods product roadmap; collaborate with Sourcing and internal/external suppliers to launch and refine products, targeting approximately 3-5 new introductions/innovations annually.

⛳️ Requirements

• Bachelor's degree in business, marketing, education, or a related field (preferred).

• At least 5 years of experience in managing commercial product strategy or relevant transferable knowledge.

• Proven track record of managing multiple commercial channels successfully.

• Strong commercial acumen and confidence in overseeing revenue performance across various channels (wholesale, Amazon, and DTC).

• Capability to translate high-level objectives into actionable plans, forecasts, and priorities.

• Experience in developing product strategies/roadmaps and collaborating with sourcing/suppliers to bring new products to market.

• Strong awareness of pricing and margins; experienced in shaping policies/terms that foster growth while enhancing customer experience.

• Exceptional communication and relationship-building skills with dealers/retail partners and internal stakeholders.

• Highly organized; capable of managing multiple initiatives at once and executing with minimal supervision.

• Proficiency in Microsoft Office; CRM experience (e.g., Salesforce) is preferred.

• Customer-first mindset and professionalism when engaging with large, sophisticated partners.

• Willingness to travel regularly and work evenings/weekends as necessary.

🏝️ Benefits

• Comprehensive Health Care Benefits

• HSA Employer Contribution/ FSA Opportunities

• Wellbeing Program

• 401(k) plan with company matching

• Company paid Life, AD&D, and Short-Term Disability

• Generous My Time Off & Paid Holidays

• Varsity Brands Ownership Program

• Employee Resource Groups

• Access to Financial Coaching and member-owned Credit Union

• St. Jude Partnership & Volunteer Opportunities

• Employee Perks including discounts on personal apparel and equipment!