Manager – Sportsbook Customer Value CRM

This is a fully remote position, open to applicants in Florida.

📋 Description

• Collaborate closely with the Promotions Customer Value team to align promotional and messaging strategies.

• Spearhead engagement strategies focusing on VIP, partnerships, play-up, and cross-sell initiatives.

• Coordinate with CRM teams to develop and oversee testing strategies and communication plans.

• Establish consistent process-oriented guidelines to guarantee a top-tier customer experience for all Customer Value-led content.

• Ensure compliance and brand standards are met for all CRM materials.

• Explain how campaign mechanics, targeting strategies, segmentation frameworks, and messaging align with the broader objectives of the Sportsbook CRM team.

• Evaluate performance trends to enhance alignment with key objectives.

⛳️ Requirements

• Over 5 years of experience in digital sportsbook, DFS, gaming, or casino CRM strategy and retention marketing.

• Proficient in utilizing CRM platforms and/or promotional management tools.

• Capable of analyzing and interpreting performance in relation to objectives in real time.

• Proven experience in influencing cross-functional team strategies, including marketing, VIP, product, trading, and compliance.

• Comfortable working in a dynamic, fast-paced industry.

• Excellent written and verbal communication skills.

• Knowledgeable about regulatory considerations across various jurisdictions.

🏝️ Benefits

• Competitive compensation and benefits package.

• Flexible vacation policy.

• A hybrid/remote work environment.

• Startup culture supported by a stable, global brand.