Manager, Revenue Marketing Analysis

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and oversee reporting frameworks, dashboards, and KPIs that assess marketing effectiveness and revenue contributions.

• Evaluate campaign performance across both digital and traditional marketing channels to enhance ROI and conversion rates.

• Track and report on the performance of the marketing funnel, customer acquisition costs, lead quality, and revenue attribution.

• Create and maintain reports for executive-level insights on marketing impact.

• Perform ad hoc analyses that inform strategic decisions and reveal growth opportunities.

• Examine customer behavior, engagement patterns, purchasing trends, customer segments, personalization opportunities, and customer journeys.

• Assist in forecasting, pipeline analysis, and revenue planning with data-driven recommendations.

• Lead the evaluation and measurement of A/B tests, personalization efforts, and digital optimization initiatives.

• Collaborate with Digital and Product teams to assess website performance and customer engagement strategies.

• Establish standards for testing methodologies and measurement.

• Work in partnership with Marketing, Sales, Product Management, eCommerce, and Finance teams to ensure analytics are aligned with business objectives.

• Convert complex analytical insights into actionable business recommendations and present findings to leadership and executive stakeholders.

• Guarantee the accuracy, consistency, and integrity of marketing and revenue reporting.

• Enhance data accessibility, reporting capabilities, and measurement processes in collaboration with data and technology teams.

• Automate reporting using analytics and visualization tools.

• Maintain thorough documentation of essential metrics, reporting methodologies, and business definitions.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.

• Over 5 years of experience in marketing analytics, business intelligence, revenue operations, or other related analytical positions.

• Proficiency in developing dashboards and reporting solutions using platforms such as Adobe Customer Journey Analytics, Power BI, Tableau, Looker, or similar tools.

• Strong analytical and problem-solving abilities with a track record of interpreting large datasets.

• Advanced Excel skills.

• Familiarity with SQL or comparable data-querying tools.

• Understanding of marketing performance metrics, attribution models, and customer journey analytics.

• Exceptional communication and presentation skills, with the ability to influence stakeholders across all levels.

• Preferred: experience with Adobe Analytics, Adobe Target, Google Analytics, Salesforce, Marketo, HubSpot, or similar platforms.

• Preferred: experience in supporting eCommerce, B2B marketing, or demand generation organizations.

• Preferred: knowledge of experimentation, statistical analysis, and forecasting methodologies.

• Preferred: experience in managing or mentoring analysts.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Wellness programs.

• Health savings accounts.

• Flexible spending accounts.

• 401(k) plan with company match.

• Employee stock purchase program.

• 11 paid holidays.

• 18 PTO days annually.

• Volunteer time off.

• 6 weeks of 100% paid parental leave (excluding states that offer paid family leave).

• Learning experiences to foster career growth and success.

• A diverse, equitable, and inclusive culture.