Manager, Revenue Marketing Analysis

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Develop and oversee reporting frameworks, dashboards, and KPIs that assess marketing effectiveness and revenue contributions.

• Analyze the performance of campaigns across both digital and traditional channels to enhance ROI and conversion rates.

• Monitor and report on the performance of the marketing funnel, customer acquisition costs, lead quality, and revenue attribution.

• Create and sustain executive-level reporting on the impact of marketing efforts.

• Conduct ad hoc analyses to facilitate strategic decision-making and uncover growth opportunities.

• Examine customer behavior, engagement patterns, purchasing trends, customer segments, and conversion paths.

• Aid in forecasting, pipeline analysis, and revenue planning through data-driven insights.

• Lead the measurement and analysis of A/B tests, personalization initiatives, and digital optimization efforts.

• Establish methodologies for testing and measurement standards.

• Collaborate with teams in Marketing, Sales, Product Management, eCommerce, Digital, and Finance.

• Transform complex analytical insights into actionable business recommendations and present these findings to leadership.

• Ensure the accuracy, consistency, and integrity of marketing and revenue reporting.

• Partner with data and technology teams to enhance data accessibility and reporting capabilities.

• Utilize analytics and visualization tools to automate reporting processes.

• Maintain comprehensive documentation of metrics, reporting methodologies, and business definitions.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related discipline.

• Over 5 years of experience in marketing analytics, business intelligence, revenue operations, or similar analytical roles.

• Proven experience in developing dashboards and reporting solutions using Adobe Customer Journey Analytics, Power BI, Tableau, Looker, or comparable platforms.

• Strong analytical and problem-solving capabilities with a background in interpreting large datasets.

• Advanced proficiency in Excel.

• Experience with SQL or equivalent data-querying tools.

• Familiarity with marketing performance metrics, attribution models, and customer journey analytics.

• Excellent communication and presentation skills with the ability to influence stakeholders at all levels.

• Experience with platforms such as Adobe Analytics, Adobe Target, Google Analytics, Salesforce, Marketo, HubSpot, or similar tools.

• Background in supporting eCommerce, B2B marketing, or demand generation organizations.

• Familiarity with experimentation, statistical analysis, and forecasting methodologies.

• Experience in managing or mentoring analysts.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Wellness programs

• Health savings accounts

• Flexible spending accounts

• 401(k) plan with company match

• Employee stock purchase program

• 11 paid holidays

• 18 PTO days annually

• Volunteer time off

• 6 weeks of 100% paid parental leave