Manager, Retail Media – Shopper Marketing

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Reports To: Chief Marketing Officer

• Location: Remote LATAM

• Hours: 8:30am - 5:30pm PST

• Employment Type: Full-Time

• About Us: eJam is a self-funded consumer products company that has successfully built, scaled, and exited multiple brands without ever utilizing external capital. Our portfolio features market leaders ranked at the top of Amazon, available in major retailers across the country, and sold through direct-to-consumer channels, marketplaces, and all intermediaries.

• We are not a startup looking for validation; we are a proven team that has consistently transformed products from inception to eight-figure revenues, placing them on retail shelves nationwide while creating beloved brands. We function like a holding company with the agility of a startup: a compact team, no red tape, and significant ownership.

• This role provides a comprehensive view of the entire operation—sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, and retail—integrated under one roof. If you seek to understand how consumer products are developed and distributed at scale, this is the fastest learning opportunity available.

• What You’ll Own — And Deliver: This is a results-oriented role. Your focus is not on developing strategies that remain in presentations or managing processes that yield reports. Your aim is to deliver measurable outcomes—visible and tied directly to the P&L. Every platform you oversee, every campaign you initiate, and every dollar you invest will be assessed based on its tangible results: incremental revenue, new customer acquisitions, contribution margin enhancements, and market share increases. You will establish targets with the CMO, commit to achieving them, and be accountable for your success. If something is underperforming, you are expected to identify the issue, implement solutions, and communicate findings—not wait for someone else to intervene.

• Amazon Advertising: You will execute full-funnel strategies and hands-on implementation across Sponsored Ads (SP, SB, SD), Amazon DSP (display, video, OTT/CTV, Streaming TV, Prime Video Ads), and Amazon Marketing Cloud (AMC). You will create campaigns, draft AMC queries, configure audience segments, optimize bids, and analyze performance at the ASIN level. You will be responsible for the relationship between advertising expenditure and business results—TACoS, organic rankings, Subscribe & Save enrollments, NTB acquisition, and branded search lift—not solely ROAS.

• Retail Media Networks: You will strategize, execute, and manage budgets across Walmart Connect, Target Roundel, Instacart Ads, DoorDash Ads, ibotta, and Criteo Retail Media. Each platform features distinct ad formats, bidding mechanics, measurement models, and audience data. You will comprehend these differences and allocate budgets accordingly. You will evaluate emerging platforms and new ad formats as they become available and decide on testing them.

• Shopper Marketing Coordination: You will serve as the link between digital retail media and in-store activation. For instance, when sales launches an endcap display at 500 Target stores, you will plan the Roundel campaign to enhance its visibility. When a new SKU is introduced at Walmart, you will coordinate the Walmart Connect strategy with the sell-in timeline. You will work closely with the VP of Sales to align retail media spending with joint business plans, promotional calendars, and retailer-specific programs, ensuring that digital and in-store activities are part of a unified strategy.

• Measurement & Reporting: You will design a measurement framework that connects retail media performance to actual business outcomes across six or more platforms. You will go beyond last-touch ROAS, measuring incrementality, isolating the lift caused by media versus what would have occurred organically, and linking advertising data to P&L metrics (contribution margin, inventory velocity, market share). You will oversee budget forecasting, monthly reconciliations, and performance reporting to leadership.

• Process & Playbooks: You will establish campaign naming conventions, budget governance, and performance review rhythms across all platforms. You will create SOPs that document successful practices to allow the function to scale beyond your direct involvement. You will monitor platform roadmaps and quickly test new capabilities.

• AI & Automation: You will leverage AI tools to enhance your productivity as a solo operator. From campaign structure generation and bulk keyword research to creative copy iteration and cross-platform reporting aggregation, you will develop workflows that enable one person to accomplish what previously required a team. You won’t wait for someone else to create an AI toolkit; you will construct it yourself.

⛳️ Requirements

• Demonstrated experience in personally building and optimizing campaigns in Amazon DSP, writing AMC queries, and managing Sponsored Ads at the ASIN level. This is direct involvement, not directing others.

• Hands-on experience with at least two additional retail media networks (Walmart Connect, Target Roundel, Instacart, Criteo, or similar), with an understanding of their differing measurement, bidding, and audience models.

• Background in CPG or consumer products, with a solid understanding of retail seasonality (Prime Day, Q4, back-to-school), product launches, and the connection between media spending and sell-in timelines and in-store velocity.

• Preference for a hands-on role. You are not seeking to manage a team; instead, you want to work directly within platforms, building campaigns, analyzing performance, and solving problems firsthand.

• Ability to think beyond ROAS. You can articulate incrementality, recognize when a high-ROAS campaign should not be scaled, and relate performance back to contribution margin and market share.

• A holistic view of digital and in-store as a unified system. You plan media to bolster in-store activations, collaborate with sales, and consider the entire shopper journey.

• Utilize AI to amplify your daily work—automating analysis, speeding up execution, and increasing output without expanding team size.

• Manage budgets with rigor. You forecast, reconcile, reallocate based on performance, and communicate effectively with leadership.

• Deliver quantifiable outcomes—not simply activities. You can identify specific decisions and campaigns that drove revenue, margin, or market share, backed by data.

• 4–6 years of experience in digital advertising

• 3+ years of hands-on experience with Amazon Sponsored Ads and Amazon DSP

• Experience with at least two additional retail media networks

• Background in CPG / consumer products (brand-side or multi-brand)

• Proficient in advanced Excel / Google Sheets

• Working knowledge of SQL (AMC experience preferred)

• Familiarity with BI tools (Sigma, Tableau, Looker, or similar)

🏝️ Benefits

• Quarterly performance bonuses

• Paid time off & observed local holidays

• Fully remote — work from anywhere in LATAM

• Genuine brand ownership — your contributions will appear on retail shelves, not just in a pitch deck