Manager, Product Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the go-to-market approach and oversee cross-functional execution for product launches and marketing campaigns.

• Mentor and guide product marketing experts and Product Marketing Managers who engage with the market.

• Create and enhance product positioning and messaging frameworks.

• Develop a comprehensive product marketing roadmap that aligns with business objectives.

• Set and monitor Key Performance Areas for the team and contribute to annual objectives.

• Design scalable processes and standards for product marketing and collaborate with internal stakeholders.

• Assess and manage third-party tools and platforms relevant to the Product Marketing function.

• Collaborate with Product Managers to convey the product's voice and customize messaging and documentation for sales teams.

• Work alongside leadership from Product, Engineering, Sales, Marketing, and Sales Enablement.

• Supervise the creation and delivery of sales training programs and sales tools.

• Assist in talent management, performance evaluation, resource planning, professional development, performance reviews, and HR initiatives.

• Promote product adoption, track pipeline and lead-generation targets, and provide performance reports.

⛳️ Requirements

• Over 10 years of professional experience, preferably in Product Marketing within a SaaS environment.

• 3 to 5 years of experience in a leadership position.

• Post-secondary diploma or degree in Engineering, Business/Marketing, Computer Science or a related field is highly regarded.

• Proficiency in analyzing market trends, customer requirements, and competitive dynamics.

• Strong grasp of product development and marketing fundamentals.

• Experience in developing sales tools and training initiatives.

• Excellent analytical capabilities with a focus on data-driven decision-making.

• In-depth understanding of customer needs and the ability to translate them into effective product marketing strategies.

• Proven experience in coaching, managing, and fostering the development of team members.

• Capability to establish and enhance product marketing processes and standards.

• Expertise in conducting competitive analysis and formulating product differentiation strategies.

• Aptitude for building and maintaining relationships with customers, partners, and industry influencers.

• Proof of eligibility to work and capacity to pass a background check.

• Reliable internet connection with a minimum of 50mb download and 10mb upload speed for remote work.

🏝️ Benefits

• Flexible working arrangements.

• Home office reimbursement program.

• Baby bonus and parental leave top-up program.

• Opportunities for online learning and networking.

• Electric vehicle purchase incentive program.

• Competitive medical and dental benefits.

• Retirement savings plan.

• Flexible hybrid working model.

• Online social events, chat rooms, and gatherings.

• Benefits are available exclusively to full-time permanent employees.