Manager, Paid Acquisition – Investment

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the Subject Matter Expert (SME) and take full ownership of campaign execution across Meta, Google, TikTok, and Snapchat, managing everything from intricate builds to launch and advanced optimization.

• Independently oversee designated advertising budgets and ensure pacing aligns with plans to achieve Customer Acquisition Cost (CAC) objectives.

• Convert marketing strategies into dependable campaign execution, collaborating with creative and marketing team members.

• Establish a comprehensive testing roadmap, conduct advanced A/B testing, and interpret complex data into actionable strategic insights.

• Monitor pacing and variances daily, optimizing efforts toward ROAS or LTV:CAC.

• Conduct thorough quality assurance prior to campaign launch.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in independently managing and executing paid media campaigns (Meta, Google Ads, TikTok, etc.) within an analytical, performance-driven setting.

• Demonstrated success as the SME, managing specific advertising budgets independently, consistently achieving CAC, CPA, or ROAS goals.

• In-depth expertise in platform-specific levers, bidding strategies, ad formats, and audience targeting.

• Significant experience in designing, executing, and assessing complex A/B tests for paid media.

• Willingness to travel approximately 4 or more times per year for in-person collaboration.

• Mission Lane is not providing employment sponsorship for new applicants.

🏝️ Benefits

• Annual incentive program.

• Paid time off.

• 401(k) matching.

• Monthly wellness stipend.

• Options for health insurance.

• Options for dental insurance.

• Options for vision insurance.

• Disability coverage.

• Paid parental leave.

• Flexible spending account for childcare and healthcare expenses.

• Life insurance.

• Remote-first work environment.