Manager, Optimization Strategy, Executive Accounts

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as an executive-level strategic partner for a portfolio of premier clients, aligning digital strategies with their overarching business objectives, advising on integrated marketing plans, and owning renewal, expansion, and satisfaction goals for Executive Accounts.

• Establish performance standards and operating rhythms for various pods, ensuring excellence in launches, pacing, and KPI achievement across all Executive Accounts.

• Leverage performance, margin, and retention data to drive ongoing optimization and inform quarterly business reviews and strategic planning.

• Collaborate with Senior Sales, Product, and Operations leaders to develop go-to-market strategies, packaging, and processes for Executive Accounts, ensuring that client feedback informs the roadmap and service design.

• Lead cross-functional initiatives that enhance campaign delivery, measurement, and reporting for valued clients, balancing client outcomes with operational efficiency.

• Improve reporting and analysis so that executive clients can clearly recognize our impact and trust our strategic recommendations.

• Be adept at managing multiple stakeholders and varying needs simultaneously.

• Design and institutionalize scalable processes, playbooks, and standards for executive account delivery, ensuring consistency and efficiency across teams and markets.

• Advocate for innovation in measurement, reporting, and optimization, experimenting with new approaches (e.g., advanced attribution, CTV/Video strategies, automation) and scaling successful tests.

• Effectively manage relationships up, across, and down, ensuring tight alignment and communication between Sales, Client Success, Product, and Operations regarding priorities, trade-offs, and execution.

• Lead, develop, and inspire a team of managers, individual contributors, and Senior individual contributors across multiple pods, fostering a high-performance, inclusive culture focused on client outcomes.

• Oversee the talent strategy for the group, including workforce planning, succession planning, and development paths for individual contributors and Senior individual contributors.

• Manage onboarding and capability at scale, collaborating with enablement/HR to keep the organization ahead of evolving digital trends.

• This role includes a flexible weekend coverage/support requirement.

⛳️ Requirements

• 12+ years of experience in digital marketing, with substantial experience in complex, multi-channel programs (PPC, SEO, CTV, Display, Video, Social) for enterprise or high-value accounts.

• 7+ years of experience leading managers and cross-functional teams in an agency or in-house setting, with a proven track record of building high-performing organizations.

• Exhibit exceptional written and verbal communication skills and the ability to convey digital/social concepts effectively.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related fields; advanced degree preferred.

• Possess an entrepreneurial mindset; bring a proactive attitude and thrive in ambiguous situations.

• Ability to excel in a fast-paced, dynamic environment and manage multiple projects simultaneously with precision and accuracy.

• Demonstrated ownership of revenue, margin, and retention targets for a portfolio of strategic accounts.

• Proven ability to influence senior and executive stakeholders, both internally and externally.

• Capacity to manage heavy workloads with the flexibility to quickly adjust priorities based on organizational needs.

• Creative thinker with strong time management and organizational skills, along with exceptional attention to detail.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Professional development opportunities and training programs.

• A dynamic and inclusive work environment that promotes innovation.