Manager, Media Relations

This is a fully remote position, open to applicants in United States.

📋 Description

• In the capacity of Media Relations Manager, you will be tasked with developing and implementing the media relations and public relations strategy for the company across owned, earned, and paid platforms.

• This proactive role is essential in shaping, activating, and promoting content and thought leadership that underscores the company’s expertise, services, solutions, and leadership within the market.

• Collaborating closely with the Director of Marketing Communications, internal business leaders, and external partners, you will engage with media members to generate interest and coverage for ePlus solutions and services.

• Create targeted media lists and identify preferred media outlets pertinent to ePlus and its solutions/services, including industry-specific targets.

• Develop and maintain distribution lists for ePlus announcements.

• Cultivate relationships with business and industry media to achieve earned coverage.

• Assist in the development, distribution, promotion, and placement of ePlus content that enhances thought leadership, brand differentiation, and industry credibility.

• Formulate pitches aligned with strategic company priorities to secure interviews with ePlus executives and garner media coverage.

• Conduct research and keep informed about editorial calendars of key media targets, managing the pitch schedule accordingly.

• Support the visibility of executives and subject-matter experts through bylines, speaking engagements, and industry events.

• Evaluate performance and refine content and channel effectiveness.

• Collaborate with internal stakeholders to enhance key campaigns, announcements, and thought leadership.

• Generate content ideas including blogs, articles, thought leadership pieces, and other public-facing materials.

• Work alongside subject-matter experts and other content creators to gather insights and assist in content production as necessary.

• Aid in converting complex services, data, and perspectives into compelling narratives and pitches for external audiences.

• This role requires effective collaboration across departments and functions to manage and coordinate interviews or media byline placements.

⛳️ Requirements

• A minimum of 7-10 years of progressive experience in marketing, media relations, or PR roles.

• Experience in PR and media agencies is essential!

• Familiarity with the requirements and regulations pertaining to publicly traded companies.

• A well-established list of contacts within technology industry and business media is crucial.

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.

• Proven track record of securing media coverage and byline placements with key target outlets.

• Demonstrated success in increasing earned media placements and media interest in technology solutions.

• Established and verifiable connections with technology industry and business media.

• Excellent editorial and writing skills with experience in crafting media pitches.

• Proficient at simplifying complex services, insights, and perspectives into engaging stories that attract media attention.

• A strategic thinker with strong business acumen, capable of navigating ambiguity and grasping complex topics.

• Exceptional organizational and project management skills, comfortable overseeing timelines, editorial calendars, and internal review processes.

🏝️ Benefits

• ePlus provides a comprehensive array of medical, financial, and other benefits, which include 401(k) eligibility, an employee stock purchase program, and various paid time off options such as vacation, sick leave, and personal time.