Manager – Marketing Automation, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the Salesforce and Pardot infrastructure, including campaign organization, lead lifecycle management, and data integrity.

• Design and refine marketing automation initiatives such as Nurture campaigns, Lead scoring, Routing workflows, MQL automation, and Lifecycle progression.

• Identify and implement improvements to increase scalability, efficiency, and operational consistency across digital marketing strategies.

• Create and sustain standardized reporting across various platforms: Website, Campaigns, Email, Paid media, Social influence, and Pipeline contribution.

• Develop reports that provide actionable insights and recommendations, moving beyond mere metrics.

• Assist in addressing crucial business inquiries, such as: What content is driving engagement and conversions? How does social media impact the sales cycle? What user behaviors follow after visitors arrive on the website?

• Oversee GA4 infrastructure, which includes: Event tracking, Conversion tracking, Funnel visibility, and User journey analysis.

• Guarantee accurate attribution and tracking across various digital channels and systems.

• Integrate website, social media, campaigns, CRM, and marketing automation platforms into a unified measurement framework.

• Collaborate closely with teams in Demand generation, Social media, Content, Digital marketing, and Sales operations.

• Lead and mentor digital marketing team members focused on campaign execution and website optimization.

• Work with external agencies and technology partners as required.

⛳️ Requirements

• A minimum of 7 years of experience in marketing operations, marketing automation, revenue operations, or digital analytics.

• Practical experience with Salesforce and Pardot/Account Engagement.

• Proven experience in developing or enhancing marketing automation and lead lifecycle programs.

• Strong grasp of attribution models, funnel reporting, and B2B demand generation metrics.

• Familiarity with GA4, tracking infrastructure, and conversion analysis.

• Experience in creating executive-level dashboards and performance reports.

• Excellent analytical, communication, and problem-solving abilities.

🏝️ Benefits

• Remote-first work environment.

• Option between a HDHP or PPO Medical plan, with 100% premium coverage for the HDHP for you and your eligible family members.

• Comprehensive Dental, Vision, Short- and Long-Term Disability, and Group Life Insurance, with all premiums covered (including family on Dental and Vision).

• Additional buy-up options for Short- and Long-Term Disability and Life Insurance.

• 401(k) plan with an employer match up to 3.5%, available after 60 days.

• Community Service Day to support the causes you care about in your community.

• 10 company holidays, including MLK Day, Juneteenth, and the day after Thanksgiving, plus a floating holiday for personal use.

• Reimbursements for high-speed internet, and we will provide you with a computer and monitors to facilitate your best work.

• Tuition Reimbursement for accredited degree programs.

• Paid New Parent Leave available for adoption or birth.

• Pet insurance to ensure the well-being of your furry companions.

• Comprehensive mental health benefits and EAP services through Spring Health for support during challenging times.