Manager, Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage comprehensive marketing performance assessment across paid media, Amazon, and retail channels.

• Spearhead and implement best practices for marketing measurement, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.

• Create and sustain dashboards and reports that monitor key performance indicators (KPIs) such as Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), Lifetime Value (LTV), incrementality, and funnel performance.

• Collaborate closely with the Growth team to assess campaign effectiveness and optimize marketing budgets.

• Examine customer acquisition trends by channel, cohort, and product to guide growth strategies.

• Deliver clear recommendations and insights to senior stakeholders and leadership.

• Ensure data integrity, consistency, and adherence to best practices within marketing analytics methodologies.

⛳️ Requirements

• 5-8+ years of experience in marketing analytics, growth analytics, or a similar field.

• Solid background in assessing paid media performance across various platforms, including Meta, Google, Amazon, and television media.

• Proficiency with analytics and data tools such as SQL, Python or R, and Business Intelligence (BI) platforms.

• In-depth knowledge of MMM, attribution, and performance measurement frameworks.

• Experience in Direct-to-Consumer (DTC), omnichannel, or digitally native brands is preferred.

• Excellent communication skills and ability to manage cross-functional relationships effectively.

• Bachelor's degree in a quantitative discipline or equivalent relevant experience.

🏝️ Benefits

• Competitive compensation programs.

• Annual performance bonus.

• Medical, dental, and vision benefits.

• 401K match.

• Wellness benefits.