Manager, Marketing Analytics

This is a fully remote position, open to applicants in California.

📋 Description

• Take full ownership of marketing performance measurement across paid media, Amazon, and retail channels.

• Spearhead the development and implementation of best practices for marketing measurement, including MMM, MTA, and incrementality testing.

• Create and sustain dashboards and reporting systems that monitor KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance.

• Collaborate closely with the Growth team to assess campaign effectiveness and optimize marketing budgets.

• Examine customer acquisition trends by channel, cohort, and product to guide growth strategy.

• Offer clear recommendations and insights to senior stakeholders and leadership teams.

• Ensure data quality, consistency, and adherence to best practices in marketing analytics methodologies.

⛳️ Requirements

• 5-8+ years of experience in marketing analytics.

• Solid background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media.

• Proficient in analytics and data tools including SQL, Python or R, and BI platforms.

• Expertise in MMM, attribution, and performance measurement frameworks.

• Experience in DTC, omnichannel, or with a digitally native brand is preferred.

• Strong communication skills and the ability to manage cross-functional relationships.

• Bachelor's degree in a quantitative field or equivalent relevant experience.

🏝️ Benefits

• Competitive compensation programs.

• Standout benefits.

• Annual performance bonus.

• Medical, dental, and vision benefits.

• 401K match.

• Wellness benefits.