Manager, HCP Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of developing and implementing the marketing strategy for Axena Health targeted at healthcare professionals (HCPs).

• Transform clinical insights and product benefits into clear, engaging, and compliant messaging for HCPs, ensuring consistent brand representation across various channels and touchpoints.

• Create and manage tools to enable HCP sales, including visual aids, brochures, presentations, digital resources, and field support materials.

• Collect customer and market insights to guide outreach strategies, enhance customer conversion rates, and generate more qualified leads.

• Monitor, analyze, and report on the effectiveness of HCP marketing efforts across multiple channels, utilizing data to refine campaigns and inform strategic direction.

• Establish and maintain a structured feedback loop with the field team, proactively gathering insights from representatives and translating them into actionable marketing initiatives.

• Drive HCP lead generation through various channels including paid media campaigns, the company website, email journeys, and events, continuously refining content and conversion pathways.

• Act as a key marketing partner to Medical, Legal, and Regulatory teams to ensure the timely and compliant creation and approval of HCP materials.

• Oversee new hire sales training from a marketing standpoint, developing training materials and leading sessions that prepare representatives for effective engagement with clinicians.

• Assist with ongoing skill enhancement for the field team as it expands, ensuring that marketing and sales remain closely aligned on messaging and priorities.

• Manage the comprehensive execution of conferences, including the preparation of materials, coordination of attendees, lead management, and communication before and after the event.

• Identify and foster partnerships with key opinion leaders (KOLs) in collaboration with clinical teams, working with clinicians to create educational content that improves provider awareness and understanding.

• Oversee relationships with vendors and freelancers, including those involved in creative, communications, and sales material development, to ensure efficient execution of HCP marketing initiatives.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, or a related discipline.

• Over 5 years of experience in the healthcare, medical device, pharmaceutical, or regulated industry.

• Proven experience in developing HCP marketing strategies across paid media, digital platforms, and sales enablement.

• Ability to thrive in a rapidly growing company where established processes may not yet be in place.

• Strong skills in project management, multitasking, and decision-making.

• Comfortable leading training sessions and presenting confidently to sales audiences.

• Exceptional written and verbal communication skills.

• Willingness to travel up to 20% of the time.

🏝️ Benefits

• Equal Employment Opportunity Statement: Axena Health is an equal opportunity employer dedicated to fostering a diverse and inclusive workplace.

• Health insurance.

• 401(k) matching.

• Flexible working hours.

• Paid time off.