Manager, Editorial Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the editorial strategy, content roadmap, and editorial calendar for Zeta’s blog, ensuring alignment with product priorities and growth marketing objectives.

• Propose and create clear, engaging content that articulates product capabilities in a manner that resonates with our audiences.

• Review and enhance drafts from Product Marketing and internal teams, guaranteeing clarity, consistency, and compelling storytelling.

• Collaborate closely with Product Marketing, Product, and other stakeholders to pinpoint content opportunities that bolster launches, strategic initiatives, and key business objectives.

• Work alongside Growth Marketing to synchronize content with campaigns, target audiences, and pipeline goals.

• Develop content that excels in search and AI-generated answers by applying GEO (Generative Engine Optimization) principles to ensure it is easily discoverable, comprehensible, and trustworthy.

• Uphold a high standard for writing quality, voice, and editorial consistency.

• Manage the content process from planning to publication, coordinating contributors, stakeholders, reviews, and approvals to guarantee timely execution.

• Leverage performance insights, audience trends, and business priorities to guide editorial choices and enhance future content investments.

⛳️ Requirements

• Over 6 years of experience in editorial, content, or product marketing within a B2B technology firm.

• Strong writing and editing skills, with a track record of producing high-quality blog or newsroom-style content.

• Capability to swiftly grasp product concepts and translate them into clear, engaging narratives for diverse audiences.

• Proficient in editing and refining content from multiple contributors into a cohesive, high-quality voice.

• Highly proactive and idea-oriented — consistently brings a steady stream of content perspectives and story concepts.

• Strong cross-functional collaborator with experience working alongside Product Marketing, Product, Demand Generation, and Corporate Marketing teams.

• Detail-oriented and organized, capable of managing multiple drafts and deadlines concurrently.

• Able to balance strategic thought with hands-on execution in a fast-paced setting.

🏝️ Benefits

• Unlimited PTO

• Excellent medical, dental, and vision coverage

• Employee Equity

• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

• And more!!