Manager – Digital Marketing & Solution Management

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Spearhead the development of customer-focused offerings.

• Oversee the comprehensive development of key offerings—from initial concept to market launch.

• Ensure alignment with: Clearly defined ideal customer profiles (ICPs) and buyer personas, specific vertical needs, purchasing processes, and decision-making factors.

• Direct the verticalized marketing strategy, content systems, and campaign activation.

• Collaborate closely with Vertical Market Directors to translate offerings into scalable, vertical-specific market entry strategies.

• Develop precise positioning, messaging, and narrative frameworks customized for each vertical.

• Create campaigns that actively influence market perception.

• Manage end-to-end campaign execution.

• Align marketing, sales enablement, and offerings.

• Track performance and facilitate continuous optimization.

⛳️ Requirements

• 5–10+ years of experience in solution development, product/offering management, and/or B2B marketing.

• Proven experience in defining: ICPs, segmentation, and value propositions.

• Demonstrated capability to: design campaigns, manage complex workstreams, and drive execution across various functions.

• Strong aptitude for functioning as both a strategic thinker and a hands-on executor.

• Proven track record in building modern B2B marketing systems, including: multi-channel campaign development (email + social + content + web), account-based marketing (beyond deal-stage), content strategy and scaling (reuse, amplification, systems), and digital demand generation and nurturing.

• Ability to thrive in environments where: priorities shift and outputs must scale without increasing headcount.

• Familiarity with agile/sprint-based execution methodologies.

🏝️ Benefits

• Competitive benefits package.