Manager, Digital Marketing Automation

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Lead and develop a team of professionals specializing in Email Marketing and Marketing Automation.

• Allocate resources strategically and assign tasks to ensure campaigns are executed accurately and on time.

• Foster operational excellence throughout campaign workflows, quality assurance, reporting, and platform enhancements.

• Manage global digital marketing initiatives utilizing automation across email, web, and social media channels.

• Guarantee alignment with segmentation, personalization, and lifecycle objectives.

• Collaborate with stakeholders to create audience-focused lead generation, nurturing, and retention campaigns.

• Oversee the marketing automation calendar, ensuring transparency across global teams.

• Utilize Adobe tools, including Adobe Marketo Engage or similar software, Adobe Real-Time CDP, and other automation resources to design, optimize, and scale campaigns.

• Maintain data integrity, enrichment, and compliance within CRM, CDP, and associated systems.

• Facilitate CDP-driven audience segmentation, journey mapping, and real-time personalization.

• Assist in lead nurturing and scoring to automate processes and enhance conversion rates.

• Track campaign performance and provide reports on KPIs by campaign, region, segment, and lifecycle stage.

• Collaborate with Analytics and Insights teams to extract insights and enhance campaigns.

• Direct A/B and multivariate testing initiatives.

• Establish, document, and refine marketing automation processes, campaign frameworks, and standard operating procedures (SOPs).

• Participate in marketing technology decision-making, integrations, and future advancements.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Business, or a related discipline.

• Over 5 years of experience in digital marketing or marketing automation.

• At least 2 years in a leadership role overseeing personnel.

• Practical experience with Adobe Real-Time CDP, Adobe Target, and/or Marketo Engage or comparable platforms.

• Profound knowledge of B2B demand generation and marketing automation best practices.

• Experience managing marketing programs on a global or multi-regional scale.

• Extensive understanding of email marketing, lead nurturing, segmentation, scoring, and campaign automation.

• Strong project management capabilities and adept prioritization skills.

• Exceptional communication and collaboration skills, working effectively with both technical and non-technical teams.

• Proficient in Google Analytics, Excel, and reporting tools such as Google Looker Studio, Power BI, or QlikView.

• Familiarity with GDPR, CCPA, and their implications on campaign targeting and data utilization.

• Prior experience collaborating with cross-functional marketing, web, and sales teams.

• Comfortable working with CRM systems like SAP C4C and Salesforce.

• Familiar with project management tools such as Adobe Workfront, Asana, and Jira.

• Knowledgeable about SEO, taxonomy, and content tagging strategies and their impact on personalization and engagement.

• Experience in B2B eCommerce or the life sciences/healthcare sector is advantageous.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Wellness programs

• Health savings account

• Flexible spending account

• 401(k) plan with company match

• Employee stock purchase program

• 11 paid holidays

• 18 PTO days accrued annually

• Volunteer time off

• 6 weeks of 100% paid parental leave (except in states that offer paid family leave)

• Learning experiences to foster career growth and success

• Diverse, equitable, and inclusive culture