Manager, Content Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Content Strategy & Planning: Take ownership of the content strategy and monthly roadmap, ensuring alignment with product launches, events, and trending topics. Communicate, maintain, and enforce an editorial calendar that keeps the team focused and on track.

• Content Creation & Quality: Spearhead the production of high-quality and engaging content across various formats, including blog posts, web pages, research reports, case studies, infographics, and videos. Maintain high standards for accuracy, voice, and editorial quality.

• SEO/AEO Optimization: Collaborate with our internal team to enhance content for search visibility and AEO, driving site traffic and qualified conversions.

• Thought Leadership: Work alongside subject matter experts to create thought leadership content that positions SpyCloud as a leading authority in identity threat protection.

• Lead Generation: Create assets that support lead generation and nurturing campaigns in partnership with the demand generation and product marketing teams.

• Distribution & Amplification: Design and implement multi-channel distribution strategies across web, email, and social media platforms.

• Audience & Industry Segmentation: Align content with target personas and key verticals, customizing messaging to address specific pain points and buying triggers.

• Performance & Optimization: Evaluate content performance metrics and leverage data to refine content strategies and prioritize the most impactful content.

• Team Leadership: Mentor and guide a team of content creators and agency partners, fostering a collaborative and high-performance creative culture.

• Brand Voice Governance: Act as a custodian of SpyCloud's editorial voice and content standards across all channels and contributors.

⛳️ Requirements

• Minimum of 6 years of experience in cybersecurity content marketing, with substantial experience in writing and copy-editing.

• Bachelor's degree in Marketing, Communications, Journalism, or a related discipline.

• Proven track record of developing content programs that have positively impacted pipeline and revenue.

• Strong storytelling capabilities with the ability to convey complex technical concepts through engaging content.

• Familiarity with SEO/AEO best practices and content optimization strategies. Experience with AirOps is an advantage.

• Data-driven approach with the ability to assess and analyze content performance metrics.

• Extensive experience with website content management and proficiency in staging and reviewing web content on WordPress.

• Experience managing both internal content contributors and external vendors and freelancers to achieve content goals.

• Adaptable and proactive mindset with a commitment to keeping current on industry trends.

🏝️ Benefits

• 401(k) with Employer Contribution

• Health, Vision, and Dental Insurance

• Health Savings Account (HSA) available with Employer Contribution

• Employer Paid Life, Short-term, and Long-term Disability Insurance

• Generous PTO Plan and 16 paid holidays per year

• Retirement Savings Plan with Employer Contribution

• Employer Provided Private Health Insurance and Healthcare Cashplan

• Employer Paid Life Insurance and Income Replacement

• Generous Holiday Plan and 14 paid holidays per year