Manager, Consumer Strategy – Growth

This is a fully remote position, open to applicants in Washington.

📋 Description

• Manage the execution of acquisition email campaigns and automations from start to finish in Sailthru, which includes setting up templates, selecting audiences, conducting quality assurance, scheduling, and deployment.

• Develop and oversee the A/B testing strategy for acquisition campaigns and automations, covering everything from hypothesis formulation to analysis and recommendations.

• Provide data-driven insights to enhance email conversion rates, personalization, segmentation, and data collection initiatives.

• Take ownership of non-subscriber email automations and create new journeys based on triggers or engagement that encourage subscription purchases.

• Oversee audience segmentation to boost engagement, minimize opt-out rates, and improve conversion, while ensuring healthy list management practices.

• Track campaign, automation, and audience performance in Looker and swiftly identify opportunities or issues that require action.

• Collaborate closely with various teams within CSG, as well as Product, Editorial, and Data Engineering.

• Uphold a high standard for execution, documentation, and testing rigor to ensure campaigns are delivered effectively and insights accumulate over time.

⛳️ Requirements

• A minimum of 2 years of experience in email, lifecycle, or growth marketing; experience in the media, publishing, or subscription sectors is advantageous.

• Proven experience in designing, executing, and analyzing A/B tests, and applying insights to future campaigns and testing strategies.

• Practical experience with an Email Service Provider (ESP) or marketing automation platform; familiarity with Sailthru is a bonus.

• Knowledge of data visualization or analytics platforms, with strong preference for Looker.

• Capability to translate campaign performance into clear insights and actionable recommendations for stakeholders.

• Understanding of email marketing principles, including messaging, list management, deliverability, and compliance best practices.

• Excellent organizational and communication skills, with the ability to manage multiple priorities and collaborate effectively across teams.

🏝️ Benefits

• This is a Guild position.